How America Shops® Retailer Report - JC Penney Shopper

To help you better understand shoppers at the most important chains in the US we took a deep dive into the How America Shops® Mega Trends data to produce How America Shops® Special Retailer Reports for Wal-Mart Target CVS Walgreens JC Penney These reports dissect the macro shopping data in the How America Shops® 2006 Mega Trends survey to provide you with an intimate portrait of regular shoppers of each of these chains. Why these 5 retailers? In this fast consolidating retail world, these 5 chains reveal much about the new shopper dynamics and what’s going on in the wider retail world. You will learn how individual shoppers shop in this new “Never Normal” decade and how you can (must) market to them specifically to drive another trip, add to their market basket and build their loyalty.

Additional Information

Scope of the Study
SPECIAL RETAILER REPORTS

Methodology
Interview Method - Nationally representative Internet survey
Sample - 760 Women
Household Income - $12,000 to $100,000+
Age - 18 - 70 years old

Question Areas
Shopping Frequency - By shopping channel In past week
Shopping Patterns - Where consumers are shopping more or less
Products Categories - 14 Leading Indicator Categories Buying more or less, Where consumers buy most often
Shopping Attitudes - Towards shopping and spending
Favorite Retailer Which is favorite and what are its attributes, Attitudes of a most favorite retailer

Leading Indicator Categories

• Clothing
• Greeting Cards
• Computer/Software
• Hair Care
• Cosmetics
• Home Decorating
• Electronics
• OTC Medications
• Fashion Accessories
• Pet Supplies
• Food
• Prescriptions
• Fragrance
• Skin Care