Three Inhibitors to Emerging Market Success

Vital Wave Consulting
July 1, 2007
5 Pages - SKU: VTW1759088
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Multinational corporations want to grow revenues in emerging markets, but their success is threatened by deeply ingrained practices tailored to the mature-market environment:
    1. Corporate incentive structures favor short-term performance over longer-term business investment and execution
    2. Technological innovation overshadows new business models
    3. Reliance on traditional data sources and market analyses that misrepresent developing-country business opportunities
This report describes each of these inhibitors and provides strategies for overcoming them in order to grow revenues in emerging markets.


 

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