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Mobile consumer email: Where Blackberry challenges Hotmail and Gmail Publication Date

Visiongain
December 15, 2006
130 Pages - SKU: VSG1459584

Abstract Table of Contents Related Reports

A major issue facing mobile consumer email is pricing. Mobile operators, particularly in Europe, are concerned that consumer email will impact upon SMS revenues. As a result of this fear, mobile operators have not promoted email well enough to consumers and have priced the service amongst data usage charges. Data usage has not been a success amongst mass-market users and consequently, email services are neglected. In this report, visiongain portrays the different usage scenarios and shows how mobile consumer email can compliment and boost SMS revenues.

Can mobile operators, vendors and handset manufacturers compete with Hotmail, Google and Yahoo for consumer mobile services or will they merely be an access point to current email services? What are existing webmail providers, such as Google's Gmail and MSN Hotmail doing now to attract and profit from mobile email? This report tells you. With in-depth forecasts there is not another report available that can offer you this opportunity in consumer mobile email. If you deal with mobile data or the consumer market you must read this report today.

The report answers the following key questions:

What is driving the current interest in mobile email?
Is there a demand for mobile email among consumers?
What are the issues and factors necessary to make mobile email a success?
What are the market barriers?
How do companies make mobile email more accessible and user friendly?
What vendors offer mobile consumer email solutions?
How should operators go about marketing and promoting mobile email?
How will RIM's new focus on the consumer mass-market affect mobile operators?
What can be learned from the Japanese experience and the popularity of mobile email there?
How should mobile email be positioned in a market dominated by SMS?
What are the pricing strategies available to mobile operators?
Does mobile email risk cannibalising SMS revenues?

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Additional Information

Companies Listed
1&1
AOL
AQ / SMS2Email
Axis Mobile
Beeline
Berggi
Cingular
Critical Path
Emoze
fastmobile
Funambol
Good Technology
Google
Hutchison / '3'
Hutchison Telecom Indonesia
IETF
Indosat
Inexbee
Intellisync
IXI Mobile
LEMONADE
LG
Lotus Software
Mail2web
Microsoft
Motorola
MTN
Nokia
Open Mobile Alliance (OMA)
OpenMoko
Oracle
Orange UK
OZ Communications
Palm
RIM
Seven Networks
SFR
Smart Communications
SoftCom Technology Consulting / mail2web
Sony Ericsson
Sprint PCS
Synchronica
Telus
T-Mobile
Visto
Vodafone
WDS Global
Yahoo

1. Executive Summary: 1.1 Consumer email for the mobile industry; 1.2 Current landscape; 1.3 Vendors in the market; 1.4 Consumer email future
2. Introduction: 2.1 Email introduction; 2.2 The popularity of email; 2.2.1 Number of emails sent; 2.2.2 Total number of inboxes; 2.2.1 Enterprise and Consumer email popularity; 2.2.1.1 Enterprise email popularity; 2.2.1.2 Consumer email popularity; 2.2.1.2 Consumer and enterprise market share Chart 2.6: Global proportion of email, consumer versus enterprise Table 2.1: Email protocols; 2.3 How email works; 2.3.1 Webmail; 2.4 Push email versus traditional email; 2.5 Methodology; 2.6 Focus of this report
3. Current landscape: 3.1 Drivers for mobile consumer email; 3.1.1 Data usage growth; 3.1.2 Messaging popularity; 3.1.2.1 SMS revenue growth to slow; 3.1.2.2 Mobile enterprise email; 3.1.3 Mobilising existing accounts; 3.1.4 Mass market devices; 3.1.4.1 SyncML penetration; 3.2 Barriers for mobile consumer email; 3.2.1 Increased expectations through broadband internet access Chart 3.8: Broadband internet access in number of households (2004-2006) Table 3.1: Data rates for different internet access technology; 3.2.2 Pricing issues; 3.2.2.1 Unclear pricing structure; 3.2.2.2 Cannibalising SMS revenues; 3.2.2.3 Enterprise and consumer email differs Table 3.2: Different usage scenarios of mobile consumer and enterprise email; 3.2.3 User experience; 3.2.4 Ease of use; 3.2.5 Spam; 3.3 Is there a demand for mobile consumer email?; 3.3.1 Email already displaying potential Chart 3.10: Top mobile internet categories in the US (June 2005; 3.3.2 UK and US consumer demand; 3.3.3 SFR case study; 3.3.4 Japanese experience - the success of i-mail Chart 3.13: Number of characters that can be sent on SMS and i-mail; 3.3.4.1 Can the Japanese model be successful in the rest of the world?; 3.5 Mobile email technical protocols; 3.5.1 P-IMAP and LEMONADE; 3.5.1.1 P-IMAP; 3.5.1.2 LEMONADE; 3.5.2 SyncML; 3.5.3 Microsoft ActiveSyn; 3.5.4 Technical protocol conclusion; 3.6 Current operator deployment; 3.6.1 Orange UK; 3.6.1.1 Orange UK email pricing; 3.6.2 Cingular; 3.6.2.1 Cingular pricing; 3.6.3 Hutchison 3; 3.6.3.1 Hutchison 3 Mobile Mail; 3.6.3.1.1 Hutchison X-Series; 3.7 Mobilisation of webmail; 3.7.1 Google Gmail; 3.7.2 MSN Hotmail; 3.7.3 Yahoo; 3.8 Email in competition with SMS and MMS; 3.8.1 End user cost analysis; 3.8.2 Usage scenarios; 3.9 Current landscape conclusion
4. Vendor profiles: 4.1 Technology and software vendors; 4.1.1 Critical Path; 4.1.1.1 Critical Path profile; 4.1.1.2 Critical Path Memova Mobile; 4.1.1.3 Critical Path business model; 4.1.1.4 Experience in fixed line; 4.1.1.5 Critical Path overview; 4.1.2 Funambol; 4.1.2.1 Funambol profile; 4.1.2.2 Funambol v3 and mobile email; 4.1.2.3 Funambol business model; 4.1.2.4 Funambol: differentiation through open source; 4.1.2.5 Funambol Overview; 4.1.3 OZ Communications; 4.1.3.1 OZ Communications Profile; 4.1.3.2 OZ Mobile Email Solutio; 4.1.3.2.1 Smart Delivery Notification; 4.1.3.3 OZ Business model; 4.1.3.4 OZ approach to industry standardisation; 4.1.3.5 OZ Overview; 4.1.4 Research in Motion (RIM); 4.1.4.1 RIM profile; 4.1.4.2 BlackBerry was built on email; 4.1.4.3 Why is RIM targeting the consumer market?; 4.1.4.4 Pearl handset; 4.1.4.5 RIM consumer email overview; 4.1.5 Seven Networks; 4.1.5.1 Seven Profile; 4.1.5.2 Seven's consumer email solutions; 4.1.5.3 Seven's Business Model; 4.1.5.4 Seven Overview; 4.1.6 Synchronica; 4.1.6.1 Synchronica profile; 4.1.6.2 SyncML Gateway; 4.1.6.3 Synchronica differentiation; 4.1.6.4 Case Study: Synchronica and IXI Mobile; 4.1.6.5 Synchronica overview; 4.1.7 Visto; 4.1.7.1 Visto profile; 4.1.7.2 Visto solutions; 4.1.7.3 Visto overview; 4.1.8 WDS Global; 4.1.8.1 WDS profile; 4.1.8.2 Configuration issues key to lack of mobile email adoption Chart 4.2: Reasons for end-users not downloading a mobile adult service application; 4.1.8.3 WDS Captivate, Configure, Coac; 4.1.8.4 WDS overview; 4.1.9 Other technology vendors; 4.1.9.1 Mail2web; 4.1.9.2 Fastmobile; 4.1.9.3 Inexbee; 4.1.9.4 Berggi; 4.1.9.5 Emoze; 4.2 Handset Manufacturers; 4.2.1 Nokia; 4.2.1.1 Purchase of Intellisync; 4.2.1.2 Further email support; 4.2.1.3 Nokia and Yahoo; 4.2.1.4 Nokia email conclusion; 4.2.2 Palm; 4.2.2.1 Palm moves towards the consumer market; 4.2.2.2 Palm Overview; 4.2.3 Other handset manufacturers; 4.2.3.1 Sony Ericsson; 4.2.3.2 Motorola; 4.3 Vendor overview
5. Future strategies: 5.1 How can mobile consumer email be made more accessible?; 5.1.1 Email configuration; 5.1.2 Handset capability and availability; 5.1.2.1 MMS capable handset growth; 5.1.2.2 SyncML Growth; 5.1.2.3 Smartphone growth; 5.1.3 Pricing; 5.1.3.1 Available pricing strategies; 5.1.3.2 Best practice pricing strategies; 5.1.3.2.1 Flat rate charging; 5.1.3.2.2 Bundle packages; 5.1.3.2.3 Per message charging; 5.1.3.3 Customer segmentation; 5.2 Who will be the main driver behind mobile consumer email?; 5.2.1 RIM move to consumer; 5.3 Industry Standards; 5.4 Why should users send email when they have SMS?; 5.4.1 How will email compete in the mobile messaging market?; 5.4.2 Does mobile consumer email risk cannibalising SMS revenues?; 5.4.3 How will mobile consumer email be used?; 5.4.3.1 Convergence between services; 5.4.3.2 Consumer email opportunity with quadruple play services; 5.4.4 Is Instant Messaging (IM) a bigger threat to mobile consumer email than SMS?; 5.5 Forecasts; 5.5.1 Enterprise and consumer email; 5.5.2 Number of mailboxes; 5.5.3 Revenue
6. Conclusions and recommendations: 6.1 Conclusions; 6.2 Recommendations; 6.2.1 For mobile operators; 6.2.2 For webmail; 6.2.3 For technology vendors; 6.2.4 For handset manufacturers

Mobile consumer email: Where Blackberry challenges Hotmail and Gmail Publication Date

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