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Mobile Messaging Market Report 2011-2016

Visiongain
December 13, 2011
173 Pages - SKU: VSG6784585

Abstract Table of Contents Related Reports

Mobile Messaging Market Report 2011-2016

Mobile messaging is evolving due to the increasing use of mobile broadband by users to communicate with each other. The SMS and MMS platforms are facing intense competition from instant communication and email on many smart devices. The accessibility of 3G networks and the technical capabilities of smart devices are enabling ever-faster access to data. Visiongain expects global mobile IM users to grow from 311.2 million users in 2010, to over 1.6 billion by 2016.

The popularity of social networks is strongly influencing consumer behaviour and mobile service providers are countering by offering enhanced messaging applications. New messaging tools propose more intimate communication platforms, emulating a new class of social company, with mobility in mind from the start. Messaging applications based on location and group functions are gaining ground and users are beginning to expect mobile messaging platforms to be tailored to their particular needs.

New Market Opportunities

In parallel to the development of high-end messaging platforms, traditional applications such as SMS and MMS are expanding their reach and being employed in new ways. SMS provides a simple and cost-effective alternative where mobile broadband is not available or the cost of smart devices is prohibitive. This has prompted a growth in mobile services which leverage the universal nature of SMS.

Emerging markets especially are fostering strong markets in mobile payments and remittance services, which are opening up new revenue streams for operators. This is resulting in increased trust in messaging services and driving other industries such as mobile commerce, health and government. The Asia Pacific, African and Middle Eastern markets are showing particularly strong growth in value added services which leverage the mobile messaging platform. SMS traffic in those three regions accounts for almost 50% of total global SMS traffic in 2011.

Remaining Competitive in a Changing Market

Visiongain estimates that increased subscriptions to data plans for mobile broadband and the extensive use of traditional messaging platforms in emerging markets will drive global mobile messaging revenues to reach $305.5 billion by 2016. New market opportunities are opening up the space for entrance by players who can offer original content and innovative services for mobile messaging.

How can stakeholders remain competitive in a fast-changing market? Visiongain's mobile messaging market report investigates the value chain players, from infrastructure to service providers, including emerging trends and technologies supporting the industry. The report includes financial market forecasts and interviews with experts from Vodafone, Metahelix, Tekelec and Comverse.

Who needs to read this report?

Mobile Operators - Understand how the market is likely to change over the next five years and identify strategies to ensure you can compete with other operators and in different markets.
Content Publishers and Mobile App Developers - Discover opportunities that are available in the messaging sector, and identify new service offerings to grow your revenues.
OEMs & Network Vendors - Gain in-depth market knowledge to develop and offer platform and technology solutions to the mobile messaging market.
Service Providers - Learn ways to offer tailored services to operators and content providers, from back-end platform solutions to front-end customer service packages.
Brands and Advertisers - Gain insights into the market trends and learn how you can ensure a good ROI from mobile messaging business models.
Investment Companies - Increase your understanding of the mobile messaging segment and ensure you have the right strategies in place to benefit from the expected strong market growth in the coming years.

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Additional Information

Report Excerpt

3.5.3 Impact on Messaging

Furthermore, various PC messaging applications such as MSN messenger, Windows live messenger, ICQ, Yahoo messenger and Skype are now available on a number of different mobile platforms, regardless of phone make and OS. Alongside embedded MIM clients, these apps are driving ever increasing use of mobile messaging services. The added benefits of video chat, as well as image transfer between chat parties confers added value to the services.

Companies Listed

Acision
AdMob
Airtel Money
Airwide Solutions / Mavenir Systems
Alcatel
Amaze Mobile Media
Anam Mobile
Apple
AT&T Mobility
BeeJiveIM
BlackBerry
Blyk
Brightkite
BuddyWise
Burst SMS
BuzzCity
ChompSMS
Clickatell
Comverse
Comviva
Convore
Critical Path
Deutsche Telekom
eBuddy
EMT
Ericsson
Eskadenia Software
Evistel
Facebook
Fast Society
Foursquare
Global Relay
Go SMS
Google
GroupMe
Handcent SMS
HeyWire
Homisco
HTC
Huawei
Hungama Mobile
Hurricane Party
IM+
IMO
Incentivated
Info2mobi
Interop Technologies
Jinny Software
Jubaloo
Kik
LDMobile
Lets Lunch
LinkedIn
Linxter
LiverProfile
Mango Mobile
Marketron
mBlox
MediaBurst
Meebo
Meffy
MessageParty
Metahelix
mGive
Microsoft
M-KESHO
MOBIbucks
Mobikash African
Mobile Giving Foundation
Mobisolv
Movistar
M-PESA
MXit
NewNet Communication Technologies
Nimbuzz
Nokia
Nokia Siemens Network
Nordic Messaging
O2
Open Market
Openmind Networks
Openwave
Orange
Palringo
PingChat
Plastic Mobile
RIM
Ruxter
Safaricom
Samsung
Sitter Pals
Skzpe
SMS Global
SMSJock
Soprano
Sponge
Stop N Text
Sybase
Symsoft
Synchronica
Tango
Tekelec
Telcel
Telecom Italia
TeleCommunication Systems
Telefonica
Telenity
TeliaSonera
Text2Teach
TextMarketer
textPlus
TextSlide
TIM
Twitter
Txtlocal
txtNation
tyntec
Ushahidi
VeriSign
Verizon
Vibes Media
Visa
Vodafone
Wavelength
WhatsApp
Yahoo
Yobongo
yuCash
Zapme
ZTE

Executive Summary: E.1 A Broadening Scope for Mobile Messaging; E.2 New Opportunities for Revenue Growth; E.3 A Catalyst for Development; E.4 Driving the Market with Emerging Technologies
1. Introduction: 1.1 Defining Mobile Messaging; 1.2. Mobile Messaging Rises to New Uses; 1.3 Business Case for Mobile Messaging; 1.4 Key Players & Stakeholders; 1.5 The Aim & Scope of the Report; 1.6 Questions Answered by the Report; 1.7 Structure of the Report; 1.8 Methodology
2. The Mobile Messaging Ecosystem: 2.1 Mobile Messaging Value Chain; 2.2 Mobile Messaging Infrastructure; 2.3 Mobile Messaging Platforms; 2.4 Mobile Messaging Service Providers; 2.5 Mobile Messaging Content Providers; 2.6 Leveraging Mobile Messaging as Billing Business Models; 2.7 SMS and MMS Marketing; 2.8 IP Based Messaging; 2.9 Converged IP Messaging; 2.10 Rich Communication Suite; 2.11 Message-oriented Cloud Middleware; 2.12 New Building Blocks for MNOs
3. Drivers and Challenges for Mobile Messaging: 3.1 Mobile Subscriber & Handset Growth; 3.2 Smart Device Growth to Drive Mobile Broadband Use; 3.3 A Market for Mobile Data Services; 3.4 Mobile Messaging in Enterprise; 3.5 App Stores as the New Service Delivery Mechanism; 3.6 Social Networks as the New Messaging Platform; 3.7 Internal Barriers to IM Growth; 3.8 Monetising Messaging Services
4. Trends and Emerging Applications: 4.1 Mobile Commerce, Payments and Banking; 4.2 Mobile Health; 4.3 Emergency Response; 4.4 Government; 4.5 The Future of Mobile Messaging and VAS
5. The Global and Regional Markets for Mobile Messaging: 5.1 Mobile Revenue Shares by Type; 5.2 Global Mobile Data Revenues; 5.3 Global Mobile Messaging Market; 5.4 The SMS Market; 5.5 The MMS Market; 5.6 The MIM Market; 5.7 The Mobile Email Market
6. Selected Key Industry Players: 6.1 Original Equipment Manufacturers; 6.2 OTT Service and Content Providers; 6.3 Platform Providers; 6.4 Infrastructure Providers; 6.5 Niche Mobile Messaging Providers
7. Conclusion: 7.1 Revaluating SMS; 7.2 The Rising MIM Platform; 7.3 MIM Leads the Way: From Social to Business; 7.4 Leveraging Value Added Services; 7.5 Advancing Mobile Governance; 7.6 Security Remains a Critical Element; 7.7 SWOT Analysis; 7.8 Key Findings
8. Glossary
Appendix A - About Visiongain
Appendix B- Visiongain report evaluation form
List of Charts: Chart 2.1 Global Mobile Advertising Market Share & Revenues by Type 2011; Chart 2.2 US Consumer Mobile Coupon Spending 2011 - 2016; Chart 2.3 Global Location Based Advertising Revenues 2011 - 2016; Chart 3.1 Global Mobile Subscribers 2010 - 2016; Chart 3.2 Global Handset Shipments 2010 - 2016; Chart 3.3 Global Smartphone, PC & Tablet Shipments 2011- 2016; Chart 3.4 Mobile Penetration and Internet Access Worldwide and by Market 2010; Chart 3.5 Global Mobile Broadband Subscriber Growth 2011 - 2016; Chart 3.6 Top Drivers of Future Phone Choice 2011; Chart 3.7 Global Mobile vs. Total Workforce Forecast 2011 - 2016; Chart 3.8 Types of Mobile Devices Supported Within Organisations; Chart 3.9 Global Mobile Apps Downloaded 2011 - 2016; Chart 3.10 Global Market Share of Mobile App Stores 2011 - 2016; Chart 3.11 Growth of Mobile Social Networking vs. Other Mobile Segments Q1-Q2 2011; Chart 3.12 Growth of Mobile Social Networking User Numbers 2011-2016; Chart 3.13 Roaming price of 100 KB picture MMS sent - average price by country of origin of the traveller - USD PPP (2011); Chart 3.14 Email Viewing by Platform 2011; Chart 5.1 Global Mobile Revenues 2010 - 2016; Chart 5.2 Global Mobile Revenue Share by Type 2011 %; Chart 5.3 Global Mobile Revenue Share by Type 2011 USD; Chart 5.4 Global Mobile Data Revenues 2010 - 2016; Chart 5.5 Global Messaging Revenues 2010 - 2016; Chart 5.6 Share of Global Messaging Revenues by Type 2010 & 2016; Chart 5.7 Global SMS Revenues 2010 - 2016; Chart 5.8 SMS Revenues by Region 2010 - 2016; Chart 5.9 Global SMS Traffic 2010 - 2016; Chart 5.10 SMS Traffic by Region 2010 - 2016; Chart 5.11 Global MMS Revenues 2010 - 2016; Chart 5.12 MMS Revenues by Region 2010 - 2016; Chart 5.13 Global MMS Traffic 2010 - 2016; Chart 5.14 MMS Traffic by Region 2010 - 2016; Chart 5.15 Global Mobile IM Revenues 2010 - 2016; Chart 5.16 Global Mobile IM Users 2010 - 2016; Chart 5.17 Global Mobile Email Revenues 2010 - 2016; Chart 5.18 Global Mobile Email Users 2010 - 2016; Chart 6.1 RIM Revenues 2005 - 2013; Chart 6.2 Apple Revenues 2005 - 2013; Chart 6.3 Google Revenues 2005 - 2013; Chart 6.4 Estimated Facebook Revenues 2006 - 2013; Chart 6.5 Synchronica Revenues 2005 - 2013; Chart 6.6 Sybase & SAP Revenues 2005 - 2013; Chart 6.7 Tekelec Revenues 2005 - 2013; Chart 6.8 Comverse Revenues 2005 - 2013; Chart 6.9 GroupMe Text Messages per Day
List of Tables: Table 1.1 Categorisation of Mobile Messaging; Table 1.2 Mobile User Agents; Table 1.3 Mobile Group Chat Examples; Table 1.4 Mobile Randomised & Localised Discovery; Table 1.5 SMS Replacement; Table 1.6 Mobile Messaging Relays; Table 1.7 Key Players & Stakeholders in the Mobile Messaging Industry; Table 2.1 Selected Mobile Messaging Infrastructure Vendors; Table 2.2 Selected Mobile Messaging Platform Vendors; Table 2.3 SMS & MMS Advertising Units; Table 2.4 Benefits of RCS/RCS-e; Table 3.1 Global Handset Shipments CAGR 2011 - 2016; Table 3.2 Key Findings of the iPass Mobile Workforce Survey April 2011; Table 3.3 Popular MIM Apps by Platform Q4 2011; Table 3.4 Growth of Mobile Social Networking vs. Other Mobile Segments Q1-Q2 2011; Table 4.1 SMS Banking Push & Pull Services; Case Study 1: SMS For Health Supply Chain Management And Disease Tracking; Case Study 2: SMS for Life Managing The Malaria Medicine Supply Chain; Table 4.2 Selected M-government Projects in Africa & Asia; Table 5.1 Global Messaging Revenues CAGR 2010 - 2016; Table 5.2 SMS Revenues CAGR by Region 2010 - 2016; Table 5.3 SMS Traffic CAGR by Region 2010 - 2016; Table 5.4 MMS Revenues CAGR by Region 2010 - 2016; Table 5.5 MMS Traffic CAGR by Region 2010 - 2016; Table 7.1 SMS SWOT Analysis; Table 7.2 MMS SWOT Analysis; Table 7.3 MIM SWOT Analysis; Table 7.4 Mobile Email SWOT Analysis
List of Figures: Figure 1.1 Mechanism for SMS Delivery on the Same Network; Figure 1.2 Mechanism for SMS Delivery on a Different Network; Figure 1.3 MMSC Reference Architecture; Figure 2.1 Mobile Messaging Value Chain; Figure 2.2 SMSC/MMSC Vendor Considerations; Figure 2.3 Mobile Messaging Platforms; Figure 2.4 Mobile Coupons; Figure 2.5 Location Based Advertising; Figure 2.6 Fundamentals for MNO Revenue Growth; Figure 4.1 Mobile Commerce Solutions Using Messaging Applications; Figure 4.2 Overview of the M-PESA Service; Figure 4.3 Filipino Telemedicine System Mechanism for Drug Database; Figure 4.4 Vodafone mHealth Solution - Mobile Relationship Manager; Figure 4.5 mGive Survey on Mobile Donations; Figure 4.6 M-government Value Chain; Figure 4.7 M-government Delivery Models; Figure 6.1 Comverse VAS 3.0 IP Messaging and Service Enablement Middleware; Figure 6.2 Whats App Mobile Screenshot; Figure 6.3 GroupMe Mobile Screenshot; Figure 6.4 Hurricane Party Mobile Screenshot; Figure 6.5 Burst SMS Web Screenshot; Figure 6.6 Global Relay Messaging Platform; Figure 7.1 Mobile Messaging Applications

Mobile Messaging Market Report 2011-2016

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