Mobile Football Content 2008-2013: Strategies And Tactics For Engaging Supporters Through Mobile Content
Visiongain
June 6, 2008 101 Pages - SKU: VSG1834487
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With the UEFA Euro 2008 tournament now upon us, is this really the time for football to shine as the premium source of mobile content? Football is a huge business, followed by billions of people around the world. The FIFA World Cup 2006 was watched by a cumulative audience of 5.9 billion viewers in 200 different countries. With the European Union announcing in March 2008 that the UEFA Euro 2008 tournament would be a showcase for the mobile TV standard DVB-H, now is the time to kick-off your plans for making the most from soccer-related content. Football clubs, leagues and organisations are all seeking new methods of obtaining revenue, and mobile content is definitely a way to capitalise on that. But what are the best strategies?
The latest edition of visiongain’s reports to look into the subject of football as mobile content, Mobile Football Content 2008-2013: Strategies and tactics for engaging supporters through mobile content, investigates the strategies of leading teams in the field and how they are trying to generate additional revenues from subscribers through the mobile channel.
Football fans are keen to follow their chosen club or national side as closely as possible, purchasing a range of services and products to show their allegiance. Consequently mobile products and services can play an integral part. Many fans are unable to observe their favourite team as much as they would like to due to geographical or financial reasons. Mobile services therefore allow fans to keep up-to-date with the team, league or competition of their choosing. In parts of Asia for example, mobile phones are more commonplace than televisions and computers, thus it is more fruitful for organisations to provide football services through mobile. In the battle to increase global and local supporter and customer bases the mobile channel will play a key part. You need to make sure that you are using it to its greatest effect. This report will detail successful strategies for this.
This latest report provides valuable information for operators, content distributors and manufacturers as well as clubs, leagues and associations. Can you afford to let rival clubs or operators gain an advantage over you, by not taking action? Order this report today to avoid getting left behind or losing out on revenue.
Also, organisations involved in other sports should read this report, to see what lessons can be taken from football’s example. How can your sport adopt a similar model to that of football? How can your sport compete with football’s global audience?
Reading this report will provide you with the following information:
- What services are available in mobile football? Which are the most profitable?
- Who are the main players in mobile football?
- What mobile services and strategies do the large clubs and brands have available?
- How can smaller clubs and brands compete with the larger ones?
- How does football compare to other sports on mobile? Can football learn any lessons or vice versa?
- At what point does a mobile offering make sense?
Who needs to buy this report?
- Football clubs
- Football leagues and organisations
- Mobile operators
- Manufacturers
- Content providers
- Content distributors
- Broadcasters
Please Note: Prior to initiating fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.
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Additional Information- Companies Listed
- 3
- 32Red
- AC Milan
- adidas
- AEG.P
- AEK Athens
- Alcatel-Lucent
- AMI Agency
- AnimationFC
- Apple
- Arsenal FC
- AS Roma
- ASDA
- Aston Villa FC
- Atletico Madrid CF
- Atlanta Hawks
- Atlanta Spirit
- Atlanta Thrashers
- Bango
- Barclaycard
- Bayern Munich
- BBC
- Bell Canada
- Benq Siemens
- Betdevil.com
- Birmingham City FC
- Bluepod Media
- Bolton Wanderers FC
- Bright AI
- BSkyB
- BT
- Canal 13
- Canal Plus
- Cartoon Network
- Chase
- Chelsea FC
- Cineworld
- Cingular
- Coca-Cola
- Dada Mobile
- Danger Inc
- Deloitte
- Dennis Publishing
- Derby County
- Dialog Telecom
- Digital+
- Dynetic
- EA Mobile
- English Conference Blue Square Premier
- Ericsson
- ESPN
- Eurosport
- Falkirk FC
- FC Barcelona
- FC Basel
- FIFA
- Fox Soccer
- French LFP
- Fulham FC
- Genera Mobile
- Genoa
- German Bundesliga
- Glasgow Celtic
- Glasgow Rangers
- Globosat
- Glu Mobile
- GolTV
- Grasshoppers Zurich
- Hamburger SV
- Heart of Midlothian FC
- Hibernian FC
- Hobbygames
- Ikivo
- Infomedia Services
- Inform Group
- Internazionale
- ITV
- Jump Games
- Juventus
- Kentaro
- Kicker
- KPN
- La Sexta
- Ladbrokes
- Lazio
- LG
- Liverpool FC
- Livorno
- M1
- Macrospace
- Manchester City FC
- Manchester United FC
- Marca
- Mediaset
- Mediset
- MLS
- Moto GP
- Motorola
- Movistar
- MP and Silva
- MSN
- MTN
- Napoli
- NBA
- Neuf
- Newcastle United FC
- NFL
- NHL
- Nike
- Nimbus
- Nintendo Europe
- Nokia
- NTT DoCoMo
- NXP
- O2
- Olympique Lyonnais
- Olympique Marseille
- Optimus
- Orange
- PA Group
- PA SportEV
- Panathinaikos
- Paris St Germain
- Perform Group
- Phoneytunes
- Porsche Design
- Portsmouth FC
- Prada
- Premier Goals Ltd
- Premier Icons Ltd
- Premiere AG
- Premierscores.com
- Premium TV
- RAI
- Reading FC
- Real Madrid CF
- Reliance Entertainment
- Roda JC
- RTVV
- Sagem
- Samsung
- Samsung Mobile
- Schalke 04
- Setanta
- Sevilla
- Showcase
- Sky Italia
- Sogecable
- Sohu.com
- Sony Ericsson
- Sony Interactive
- Southampton FC
- St Mirren FC
- Stan James
- StarHub
- Steaua Bucharest
- TeamTalk
- Tele2
- Telefonica
- Telemadrid
- Telenor
- Telia
- TeliaSonera
- Telstra
- TIM
- T-Mobile
- Torino
- Tottenham Hotspur FC
- Turner Broadcasting
- TWI
- UEFA
- Valencia CF
- Verizon
- Virgin Mobile
- Visa
- VIVOtech
- Vodafone
- Vue
- Warner Music
- Werder Bremen
- West Ham United FC
- Wigan Athletic FC
- William Hill
- Wind
- WinTV
- Wolverhampton Wanderers FC
- Xiam Technologies
- Yahoo
- 1. Introduction
- Chart 1.1: Seasons 1996/97 and 2006/07 Comparison
- Chart 1.2: Deloitte Football Money League Top 10 Teams 2006/2007 Season
- 1.1 Broadcasting
- Table 1.1: Football Top 5 Country Broadcasting Deals
- 1.2 Success of World Cup 2006?
- 1.3 Sport Attracts Worldwide Audiences
- Table 1.2: Recent Sport Events Audiences
- 1.4 Focus of the Report
- 2. Types of Mobile Content
- 2.1 SMS Text Alerts
- Chart 2.1: SMS Usage in the UK, 1999-2013
- 2.2 SMS Ticket Alerts
- 2.3 MMS
- 2.4 Video Highlights
- Chart 2.2: World Video Phone Usage, 2008-2013
- 2.5 Mobile TV
- 2.6 Ringtones
- 2.7 WAP Sites
- 2.8 Commentary
- Figure 2.1: Premierscores Services
- Figure 2.2: Premierscores Match Commentary 1 Figure 2.3: Premierscores Match Commentary 2
- 2.9 Radio
- 2.10 Games
- 2.11 Animation
- 2.12 Wallpapers
- 2.13 Screensavers
- 2.14 Betting
- 2.15 Football Services Overview
- 3. Markets Around the World
- Table 3.1: Worldwide Traffic to Football Sites by Unique Visitors (000s): March 2007
- Table 3.2: Attendances in Different Leagues
- 3.1 English Premier League
- Figure 3.1: Where England’s Big Four Teams Spent Pre Season 2007
- Chart 3.1: English Football Clubs in the Deloitte Football Money League Top 20, 2008
- 3.1.1 Sky
- Table 3.3: Top 10, Premier League Prize Money Earners, 2006/07
- 3.1.2 24-7 Football
- Table 3.4: Summary of Sky 24-7 Football
- 3.2 Spanish La Liga
- Chart 3.2: Spanish Football Clubs in the Deloitte Football Money League Top 20, 2008
- 3.2.1 Marca
- 3.2.2 The Spanish LFP
- 3.2.3 Mobile Experiment
- Chart 3.3: Steaua Bucharest v Sevilla Viewing Figures
- 3.3 Italian Serie A
- Chart 3.4: Italian Football Clubs in the Deloitte Football Money League Top 20, 2008
- 3.3.1 The Significance of Broadcasting
- 3.3.2 Juventus
- Table 3.4: Italian Team Revenue Breakdown
- 3.3.3 Mobile TV
- Table 3.5: Teams covered by 3 Italia
- 3.3.4 Mobile TV Evolution
- 3.3.5 Mobile and Stay Away Fans
- 3.4 German Bundesliga
- Chart 3.5: German Football Clubs in the Deloitte Football Money League Top 20, 2008
- 3.5 UEFA Euro 2008
- Table 3.6: Countries that are making plans to launch DVB-H
- 3.6 Other Markets
- 3.6.1 China
- Table 3.7: Sohu.com Premiership Rights Teams
- 3.6.2 Japan
- 3.6.3 North America
- 3.6.3.1 Verizon
- 3.6.4 Central and Eastern Europe
- Table 3.8: AMI Agency Territories Covered
- 3.6.5 Australia
- 3.6.7 Latin America
- 3.7 Football Markets Overview
- Table 3.9: Countries hampered by UEFA Article 48.
- 4. Action Taken by Clubs and Organisations
- 4.1 Manchester United
- Table 4.1: MU Mobile Match and News Alert Services
- 4.1.1 Jump Games
- Table 4.2: Networks who offer Jump Games Services
- Figure 4.1: Manchester United Word IT
- 4.2 Chelsea FC
- 4.3 FC Barcelona and Real Madrid
- 4.4 Arsenal FC
- 4.4.1 O2
- 4.4.2 LG
- Figure 4.2: LG being advertised at the Emirates Stadium
- 4.5 LED Advertising
- 4.6 Football Club Advertising
- Table 4.3: Mobile Sponsors in Football
- 4.7 AnimationFC
- Table 4.4: Features of Bango Target
- Figure 4.3: Screenshot of an AnimationFC Character
- 4.8 Premier Icons
- Table 4.5: Football Teams working with Premier Icons
- 4.9 Perform Group
- Table 4.6: Omnisport.tv Details
- 4.10 Bright AI
- Table 4.7: Bright AI Clients
- Figure 4.4: Screenshots of Arsenal FC Bright AI Content
- 4.10.1 Boximo
- Figure 4.5: Screenshots of Tottenham Hotspur Uncovered Game
- 4.10.2 Tottenham Hotspur FC Case Study
- 4.11 Individual Clubs and Organisations Overview
- 5. Operators and Distributors
- 5.1 Orange
- 5.1.1 Orange in the UK
- 5.1.1.1 Setanta
- 5.1.1.2 Frank TV
- 5.1.2 Orange in France
- 5.2 T-Mobile
- 5.2.1 Kicker and Danger
- 5.3 TeliaSonera
- 5.4 Vodafone
- 5.4.1 Vodafone and the Champions League
- 5.4.2 Vodafone Germany
- 5.4.2.1 Ikivo
- Figure 5.1: Vodafone Bundesliga Player
- 5.5 Infomedia Services
- 5.6 Ericsson
- 5.7 Sony Ericsson
- 5.8 Kentaro
- Table 5.1: Teams and Organisations covered by Kentaro
- 5.9 Genara Mobile
- Table 5.2: Genara Mobile Customers
- 5.10 Nimbus
- Table 5.3: Countries covered by Nimbus English Premier League Deal
- 5.11 PA Sports
- Table 5.4: Companies working with PA Sports
- 5.11.1 PA SportEV
- 5.12 TWI
- Table 5.5: Sports Clubs, Associations and Individuals helped by TWI Services
- 5.12.1 TWI and O2
- 5.12.2 TWI and Nokia
- 5.13 Other Sports and Brands on Mobile
- 5.13.1 Sport on Mobile in the US
- 5.13.2 adidas
- Table 5.6: Countries served by adidas Mobile Portal
- 5.13.2.1 adidas and Samsung v Nike and iPod
- Figure 5.2: Samsung F110 Phone
- 5.14 Operators and Distributors Overview
- 6. Future of Football and Mobiles
- 6.1 Bluepod Media
- Table 6.1: Bluepod Media Service Usage
- 6.2 Ticketless Entrance
- Figure 6.1: Nokia 6131 with O2 Wallet
- 6.2.1 Roda JC
- 6.2.2 Manchester City
- 6.2.3 Philips Arena
- Table 6.2: Philips Arena Trial Company
- 6.2.4 NFC Overview
- 6.3 Football in Supermarkets
- 6.4 Mobile Tickets
- Figure 6.2: Online Ticket Purchasing
- 6.5 Branded Handsets
- 6.5.1 Gheorghe Hagi
- Figure 6.3: Gheorghe Hagi Branded Handset
- 6.5.2 Other Players?
- 6.5.3 Club Branded Handset
- Figure 6.4: LG Prada Phone
- Figure 6.5: Porsche Design Handset
- 6.6 Future of Football and Mobiles Overview
- 7. Conclusions and Recommendations
- 7.1 Significant Sports Events
- 7.2 When to Enter?
- 7.2 Recommendations
- 7.2.1 For Clubs
- 7.2.2 For Operators
- 7.2.3 For Manufacturers
- 7.2.4 For Distributors
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