Mobile Business and the 2008 Olympics: Analysis & Insight

Olympic Games is the most watched global event attracting audiences from all around the world during an 18 day period. The Olympic Winter Games, meanwhile has also seen an upsurge in its popularity with more nations competing and more countries passing a keen eye over the unfolding events. A total of 200 countries and territories broadcast action from the 2006 Torino Winter Olympics, whilst 220 will broadcast action from the 2008 Beijing Olympic Games. Both formats of the Olympic Games therefore represent exciting opportunities for mobile operators, manufacturers, advertisers and broadcasters amongst others.

New media will play a significant role in the way that the Olympics are viewed. Broadband connections and 3G compatible mobile phones are becoming increasingly more commonplace around the world, thus providing new revenue opportunities for a host of different companies. Large events such as the Olympics captures the hearts of spectators who wish to see their nation, team or favourite athlete perform well. Consequently patriotic fans are more inclined to purchase different products and services to keep up-to-date with the latest action and also to show their allegiance towards those they are supporting. Can you miss out on an event which gains so much attention from around the world?

Olympics Games and other significant global events also provide all types of mobile company with ideal testing situations for new services and products. The Olympic Games offer mobile phone companies the opportunity to scrutinise over the latest technologies that they plan on launching at later dates. Don't miss out on a perfect opportunity to trial your latest mobile solutions with a large concentrated audience.

The 2008 Beijing Games in particular will be an event that sees an array of different technology standards, mobile applications and services pushed. The Games will set the tone for future mobile services and standards. What will result, after the Beijing Games? How will the Beijing Games affect technology and services used commonly around the world? What specifications will be promoted?

Reading this exclusive management report will provide you all of the information you need, including answers to the following questions:

• What revenue can be obtained from the Olympics now and in future games?
• Which Olympic products and services are available for mobile? Which are the most profitable?
• What types of company will be the most successful?
• How does mobile Olympic products and services compare to other sports? Can any lessons be learned?
• What mobile strategies should be used before the games and during the course of the games?

Who needs to read this report?

• Olympic organising Committees
• Olympic Sponsors
• Operators
• Manufacturers
• Broadcasters
• Advertisers
• Location Based Service Providers