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| Countries covered: United Kingdom Introduction Verdict's Top 100 most popular websites is constructed from consumer data, collected as part of the annual online shopping survey. As part of the survey interviewees are asked which retailers' websites they have visited over the past 12 months, when considering making a purchase across a range of sectors. Retailers are then ranked in order of this score. Features and benefits
Despite a small decline in share Amazon remains considerably ahead of its rivals. Amazon's traffic is driven by its dominance in small, discretionary, frequently purchased products such as books, music, films, video games and clothing. Asda is the biggest gainer in rank in the Top 10, due to resurgence in food & grocery traffic, whereas Next and Currys have each slipped back due to subdued growth in their key markets. Your key questions answered
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