UK Sports Retailing 2011

Introduction

Having seen a 2.4% drop in sales in 2009, the sports goods market recovered in 2010 and will be worth £8.5bn in 2011, a 2.7% rise in sales. This report examines how retailers are capitalising on this trend, providing sector sizes and forecasts, retailer shares, analysis of key players and an overview of the main market issues, to give you a full understanding of the sector.

Features and benefits

• Provides profiles of a wide range of retailers operating in the sports market so that you can benchmark performance
• Forecasts data up until 2015 to allow you to plan out future strategies in a much more informed manner
• Gives in-depth market data by segment, providing information on what areas are driving growth in the sports market
• Consumer data and brand mapping will allow you to understand how people are shopping and why

Highlights

The UK sportswear (clothing & footwear) market is set to grow by 3.2% in 2011. The market is receiving a boost from the expansion of non-sports specialist stores. The likes of Debenhams and Next have developed sportswear ranges, dedicating specific areas to their offers.

In March 2011 JJB Sports signed its second CVA, permitting it to close 89 stores over the next two years. As a result of this, there are significant opportunities for other retailers to pick up market share. We estimate that in 2011 there will be £32.5m worth of sales for other retailers to take advantage of, with a further £52.3m in 2012.

The Olympics is set to give the sports market a considerable boost in 2012. Consumers will want to buy items similar to those worn by athletes and are likely to be inspired by new sports having watched the Games, causing sales of equipment to rise.

Your key questions answered

• What is the market potential and what are the threats facing it?
• Which retailers are winners and which are losers?
• What are the key trends and issues in the UK sports retailing market and how can you exploit opportunities and minimise risk?
• How have consumers and retailers reacted to recent economic turbulence?
• What opportunities are there around the Olympics?