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UK E-Retail 2011

Verdict Research Ltd
May 10, 2011
251 Pages - SKU: VERA6385228

Abstract Table of Contents Search inside this report Related Reports

Countries covered: United Kingdom

Introduction

Verdict Research: Online retail has substantially outperformed the wider market during the downturn, due to its value credentials and immaturity as a channel. However, retailers will now see growth tailing off unless they can offer shoppers greater enjoyment and convenience, particularly in regards to delivery options.

Features and benefits

Contains comprehensive consumer research data on the online shopping habits of 3,000 shoppers.
Offers extensive analysis of demographic profiles and shopper behaviour.
Addresses a range of relevant key issues, such as the impact of social media, the role of SEO and how retailers should adapt to multichannel shoppers
Data includes market value and growth 2005-2010, with annual forecasts to 2015 for the online market and nine key sub sectors separately.

Highlights

The online channel grew by 15.8% to £23.1bn in 2010, a significant outperformance of the wider retail market. The major driver of this has been cautious shoppers viewing the internet as offering better value. In 2010 more online shoppers stated the internet was superior to stores for both cheaper goods (73.5%) and comparing prices (81.5%).

With fewer easy wins available from new shoppers, online retailers must now begin to focus on how they can get consumers spending more per head. For many retailers complacency has created barriers to shoppers spending more, such as poorly developed delivery and returns options, pedestrian sites and poor customer service.

As a greater number of older consumers gain online access, more are shopping and spending on the internet. However, there is also a warning for retailers that growth in this area will not necessarily come easily. In both the health & beauty and food & grocery sectors penetration of older shoppers fell in 2010.

Your key questions answered

What is the size and future growth potential of the online market by sector and what prospects does it offer to my business?
What are the attitudes and behaviours of online shoppers in different sectors and how can I attract and convert them?
What are the future challenges facing online retailers and how can I prepare for them?

Executive Summary: Main conclusions
VERDICT VIEW: Methodology
MARKET SUMMARY & OUTLOOK: Online spending growth and forecasts; Shoppers as % of internet users hit plateau; Spend per head growth to hit downslope but lots of potential remains; Frequency of online shopping seems to have a ceiling of 17 times a year
KEY ISSUES: Retailers risk alienating consumers with sub standard delivery services; Returns options remain inadequate; Social media improves the online shopping experience; SEO requires ever greater investment to stand out; Retailers must adapt to multichannel shoppers
CONSUMER ANALYSIS: Summary; Online shopping habits by gender; Online shopping habits by age; Online shopping habits by socioeconomic group; Online vs instore shopping; Reasons to shop online and satisfaction levels; Multichannel habits - research before purchasing has become more important
SECTOR OVERVIEW: Electricals retain highest online sales; Health & beauty advances fastest once more; Music & video is sector with biggest proportion of sales via internet; Clothing & footwear claims highest number of shoppers; DIY slips to third from top for ratio of male shoppers; Clothing & footwear climbs to second from fourth for ratio of women shoppers; Electricals claim biggest spend per head by both genders; Clothing & footwear is most frequent purchase online; Consumers choose the internet for convenience and lower prices; Free delivery top selling point; Retailer reputation high among reasons for buying from one website over another; Good service high among reasons for returning to a website; Internet used more for research on books, clothing, electricals and music
BOOKS: Online's share of the market to grow aggressively; Outlook
CLOTHING & FOOTWEAR: Online clothing & footwear market set to more than double in size by 2015; Outlook
DIY & GARDENING: Online spending surprisingly strong; Outlook
ELECTRICALS: Online growth slows but sector is becoming increasingly multichannel; Outlook
FOOD & GROCERY: Channel continues to grow as retailers expand offer; Outlook
FURNITURE & FLOORCOVERINGS: Lack of tangibility online hampers furniture and floorcoverings penetration; Outlook
HEALTH & BEAUTY: Penetration grows despite some shoppers disengaging; Outlook
HOMEWARES: Growth set to pick up pace as housing market recovers; Outlook
MUSIC & VIDEO: Building volumes and brand equity key to long term gains; Outlook
APPENDIX: Glossary; Ask the analyst; Global Retail FreeView; Verdict consulting; Disclaimer

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