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UK Non-food in Grocers 2011

Verdict Research Ltd
July 1, 2011
265 Pages - SKU: VERA6462687

Abstract Table of Contents Search inside this report Related Reports

Countries covered: United Kingdom

Introduction

Verdict Research: Growth in the non-food market is set to become more elusive for grocers as pressures increase on discretionary spending and initial gains from entering new product categories begin to wane. We highlight the key trends and drivers which will impact the channel going forward as well as providing forecasts for grocers' sales in each of the non-food categories which they operate in.

Features and benefits

Discover which non-food sectors provide the most growth opportunities for grocers and how they must develop propositions to take advantage of these
Understand how grocers have performed in non-food using individual growth rates and market share analysis for the Big Four
Use our comprehensive profiles of the Big Four players: Asda, Morrisons, Sainsbury's, Tesco to ensure you are best prepared to defend market share
Understand how smaller grocers are building their non-food propositions

Highlights

The non-food market has been badly impacted by tough economic conditions causing many consumers to cut back on discretionary spending. Growth in non-food sales for grocers is beginning to slow. This is partly down to the difficult non food market, but also due to space growth having less of an impact on non-food sales and slowing sales densities.

Convenience has been a major driver of success for grocers in non-food and this is set to remain a key advantage that grocers need to leverage when looking for future growth. However, their convenience advantage over competitors will be eroded over time as multichannel expansion allows competitors to provide added convenience for shoppers.

Grocers must start addressing the areas in which they are weakest to build their appeal further, particularly as non-food expansion remains high on the agenda for three of the Big Four and competition is set to become more intense. Building brand authority will be fundamental to their success in a more competitive market.

Your key questions answered

What should grocers do to develop their non-food propositions further and how can they build their authority in the sectors they operate in?
How will non-food in grocers perform up until 2014 and what opportunities do individual categories present?
Which grocer threatens the most in the non-food sector and how can others protect their market shares?

Executive Summary: Key findings; Main conclusions
KEY ISSUES: Competition to intensify; Increasing grocer penetration of non-food; Grocers sales growth set to slow; Big four space gains to continue; Multichannel increases non-food offer of all stores; Convenience key to grocers sales; Grocers must build authority in non-food; Building brands; Sector opportunities
MARKET ANALYSIS: Definitions; Summary; Non-food market; Grocers non-food sales; Grocers non-food space; Non-food market forecast to 2014; Grocers non-food market forecast to 2014
LEADING COMPANIES DATA ANALYSIS: Non-food market shares; Operating statistics; Space allocation; Advertising spend
ASDA: Aims to be number one in UK non-food in five years; Recent key events; Proposition; Financials; Space; Sector analysis - non-food; Market shares; Outlook
MORRISONS: Readies itself for baby steps in non-food online; Recent key events; Proposition; Financials; Space; Sector analysis - non-food; Market shares; Outlook
SAINSBURY'S: Non-food central to making Sainsbury's great again; Recent key events; Proposition; Financials; Space; Sector analysis - non-food; Market shares; Outlook
TESCO: Aims to get non-food back on track; Recent key events; Proposition; Financials; Space; Sector analysis - non-food; Market shares; Outlook
SMALLER PLAYERS: The Co-operative; Waitrose
OTHER SMALLER GROCERS NON-FOOD OFFERS: Discounters: and then there were two
SECTOR COMPARISONS: Main non-food markets in which grocers participate; Grocers non-food components; Grocers non-food space allocation by sector; Grocers non-food sales forecasts by market component
CLOTHING & FOOTWEAR: Channels of distribution; Grocers sales; Grocers shares; Pricing architecture; Range architecture; Outlook
ELECTRICALS: Channels of distribution; Grocers sales; Grocers shares; Pricing architecture; Range architecture; Outlook
HEALTH & BEAUTY: Channels of distribution; Grocers sales; Grocers shares; Pricing architecture
HOMEWARES: Channels of distribution; Grocers sales; Grocers shares; Pricing architecture; Range architecture; Outlook
MUSIC & VIDEO: Channels of distribution; Grocers sales; Grocers shares; Outlook
OTHER NON-FOOD: Discretionary categories continue to suffer from restricted spending; Grocers sales; Grocers other non-food offers
APPENDIX: Financial statistics - VAT; Methodology; Technical appendix; Further reading; Ask the analyst; Global Retail FreeView; Verdict consulting; Disclaimer

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