UK Non-food in Grocers 2011

Introduction

Verdict Research: Growth in the non-food market is set to become more elusive for grocers as pressures increase on discretionary spending and initial gains from entering new product categories begin to wane. We highlight the key trends and drivers which will impact the channel going forward as well as providing forecasts for grocers' sales in each of the non-food categories which they operate in.

Features and benefits

• Discover which non-food sectors provide the most growth opportunities for grocers and how they must develop propositions to take advantage of these
• Understand how grocers have performed in non-food using individual growth rates and market share analysis for the Big Four
• Use our comprehensive profiles of the Big Four players: Asda, Morrisons, Sainsbury's, Tesco to ensure you are best prepared to defend market share
• Understand how smaller grocers are building their non-food propositions

Highlights

The non-food market has been badly impacted by tough economic conditions causing many consumers to cut back on discretionary spending. Growth in non-food sales for grocers is beginning to slow. This is partly down to the difficult non food market, but also due to space growth having less of an impact on non-food sales and slowing sales densities.

Convenience has been a major driver of success for grocers in non-food and this is set to remain a key advantage that grocers need to leverage when looking for future growth. However, their convenience advantage over competitors will be eroded over time as multichannel expansion allows competitors to provide added convenience for shoppers.

Grocers must start addressing the areas in which they are weakest to build their appeal further, particularly as non-food expansion remains high on the agenda for three of the Big Four and competition is set to become more intense. Building brand authority will be fundamental to their success in a more competitive market.

Your key questions answered

• What should grocers do to develop their non-food propositions further and how can they build their authority in the sectors they operate in?
• How will non-food in grocers perform up until 2014 and what opportunities do individual categories present?
• Which grocer threatens the most in the non-food sector and how can others protect their market shares?