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| Countries covered: United Kingdom We expect the home delivery market to grow 3.5% to £47.5bn in 2011, exceeding the 3.1% growth experienced in 2010. These two years of growth follow a dip in 2009 when the market declined by 1.2%. The biggest contributors to growth in 2011 are food & grocery (an extra £0.55bn) and clothing & footwear (£0.43bn). Detailed analysis of the channels within home delivery, including store based, e-retail, mail order and TV shopping Thorough examination of the key characteristics of home delivery shoppers, including demographic profiles Analysis of nine retail sectors including books, clothing & footwear, food & grocery and music & video, and the leading home delivery retailers used We expect store-based ordering to fall again in 2011 - though at a slower rate than in 2009 and 2010. This is partly attributable to the continuing poor performance of home-related categories. With the economy set to remain tough we do not expect a recovery via this channel in the near future. Tailor your offer to more accurately reflect customer needs through our detailed analysis of home delivery consumers Identify the key issues in the market and plan accordingly in order to reduce risk and maximise growth opportunities Understand which sectors offer the best growth opportunities through analysis of market trends |
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