UK Consumer Satisfaction Index 2011 DIY

UK Consumer Satisfaction Index 2011 DIY


March 16, 2011
21 Pages - SKU: VERA6279805
License type:
Online Download      US $3,450.00
Global Site License      US $8,625.00
Countries covered: United Kingdom

Introduction

Verdict Research: In an intensely competitive retail market, keeping customers satisfied has never been more important. Retailers need to understand how they satisfy their shoppers in order to enhance their appeal and increase customer loyalty. Moreover, an insight into what drives customer satisfaction at competitors is essential in order to win customers from them.

Features and benefits
  • Consumer satisfaction scores for top DIY retailers in areas such as range, convenience, price, quality, service, ambience, layout and facilities
  • Winners and losers year-on-year in rankings against competitors and overall CSI scores
  • Consumer satisfaction scores in DIY, compared to overall retail satisfaction scores
  • Historic data, so trends can be analysed over a five year period
Highlights

On the back of improvements in service and ambience Wickes has recovered the top spot from rival B&Q, last year's winner, with a score of 140 points. Range continues to be an area of potential development for the retailer, with Wickes in third place, however improvements have been made here too with a nine point increase year-on-year.

Homebase lost ground in convenience and ambience, but made gains in facilities. As the second largest DIY player in the sector, Homebase has demonstrated only an average performance based on consumer ratings and has still much to improve on in terms of quality, range and ambience, despite an overall year-on-year increase of 10 points.

Despite a decline of three points year-on-year, B&Q retains first place for range. With a score of 58, B&Q is 12 points above the sector average and 22 points above its nearest competitors, Wilkinson and Wickes who both scored 36. However, it is below average for measures including price, convenience and service and this has cost it top spot.

Your key questions answered
  • The results of the CSI are based solely on consumer research of over 6,000 respondents designed to be representative of all adults in Great Britain
  • Use this report to understand which retailer is succeeding in satisfying its customers and in what areas
  • Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers



More Home Centers & Hardware Stores reports by Verdict Research Ltd

UK Annual Forecasts 2010–15: DIY & Gardening (PDF/PPT) by Verdict Research Ltd
A comprehensive analysis of the UK DIY & gardening market over the next five years, forecasting the components of the market and key metrics such ...
Retail Futures H2 2011: UK DIY Superstores by Verdict Research Ltd
A unique forecasting tool providing dynamic forecasts and analysis of market demand and price pressures. A Sector Summary Report and seven UK sector and two ...
UK DIY & Gardening Retailers 2011 by Verdict Research Ltd
IntroductionUK DIY & gardening Retailers 2011: Examines the latest developments in DIY & gardening, providing comprehensive analysis of both sectors to identify the key issues ...
Retail Futures H1 2011: DIY Superstores by Verdict Research Ltd
IntroductionVerdict Research: Retail Futures is a unique forecasting tool providing dynamic forecasts and analysis of market demand and price pressures. A Sector Summary Report and ...
See all reports like this >>

More United Kingdom Home Centers & Hardware Stores reports

Home and Garden Specialist Retailers in the United Kingdom by Euromonitor International
Home and Garden Specialist Retailers in the United KingdomWaning consumer confidence and economic stagnancy continued to have a negative effect on demand for home improvement ...
Furniture, Lighting & Homeware Retailers in the UK - Industry Market Research Report by IBISWorld
Furniture, Lighting & Homeware Retailers in the UKOperators in the industry sell household, outdoor and office furniture, and other household goods such as light fixtures, ...
Garden Centres & Pet Shops in the UK - Industry Market Research Report by IBISWorld
Garden Centres & Pet Shops in the UKOperators in the industry sell flowers, garden supplies, pets, pet food and other pet supplies directly to the ...
Home Improvement and Gardening Supplies Retailers in the United Kingdom: Market Snapshot to 2017 by Canadean Ltd
Home Improvement and Gardening Supplies Retailers in the United Kingdom: Market Snapshot to 2017SynopsisCanadean’s, Home Improvement and Gardening Supplies Retailers in the United Kingdom: Market ...
See all reports like this >>

More United Kingdom reports

Painters & Decorators - Scotland (UK) - Industry Report by Plimsoll Publishing Ltd.
Plimsoll Publishing’s UK Painters & Decorators - Scotland Analysis provides a detailed overview of the UK Painters & Decorators - Scotland market and delivers a ...
D&B Country RiskLine Report: The United Kingdom by Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...
See all reports like this >>