UK Consumer Insights 2009: Wilkinson - DIY


July 2, 2009
35 Pages - SKU: VERA2303523
License type:
Table of Contents Related Reports Detailed Contents
About the cDNA programme
Section 1: At a glance summary
At a glance summary
Section 2: Share of shoppers
Wilkinson share of shoppers
Wilkinson share of shoppers by demographics
Wilkinson share of shoppers by television region
Wilkinson share of shoppers by household characteristics
Wilkinson share of shoppers by other characteristics and ACORN classification
Section 3: Conversion and non-conversion
Wilkinson conversion of visitors to main users
Wilkinson conversion of visitors to main users by demographics and region
Wilkinson conversion of visitors to main users by household characteristics
Non-converting customers
Profile of Wilkinson non-converting customers by demographics and region
Section 4: Shopper profiles
Wilkinson profile of shoppers by demographics
Wilkinson profile of shoppers by television region
Wilkinson profile of shoppers by household characteristics
Wilkinson profile of shoppers by other characteristics and ACORN classification
Section 5: Loyalty
Wilkinson loyalty of main users
Wilkinson loyalty of main users by demographics and region
Wilkinson loyalty of main users by household characteristics
Wilkinson basic drivers of loyalty and disloyalty
Wilkinson detailed drivers of loyalty
Section 6: Competition
Competition in DIY
Cross sector competitor dynamics
Appendix
Basic Methodology
Detailed Methodology
 
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