Home > Back to Publisher > Report Information

UK m-Commerce 2011

Verdict Research Ltd
June 13, 2011
47 Pages - SKU: VERA6424797

Abstract Table of Contents Search inside this report Related Reports

Countries covered: United Kingdom

Introduction

Though m-Commerce remains a small proportion of both online spending and total retail, its rapid growth and the increasing use of mobiles by consumers as part of the shopping process means it is an area that retailers cannot afford to ignore. This report examines all aspects of the role mobile phones are playing in retail, to help you gain a complete understanding of this crucial trend.

Features and benefits

Forecasts to 2015 across a range of key metrics allow you to plan for how the channel will develop
Sector data allows you to compare how different sectors are performing via mobile and understand which ones offer the most potential
Consumer data provides you with detailed clarity on what types of consumers are using mobiles - and how
Key issues will educate you as to the future potential of mobile as a payment device, store map, price checker and more

Highlights

While m-Commerce only represents a tiny proportion of overall retail, it continues to grow rapidly into an increasingly significant part of online shopping. We expect growth of 133.9% in 2011, taking m-Commerce market value to £1.31bn, or 5.0% of all online spending.

Mobiles are becoming a crucial tool for shoppers to research purchases, utilise vouchers and discount codes, check product availability, compare prices and perform a number of other retail related functions. Retailers must adapt to this trend with mobile optimised websites, apps and careful reputation management, or risk losing out to competitors.

The food & grocery sector is by far the largest area of m-Commerce. This is partly a reflection of the fact that it is the largest retail market. However, it is also due to the desire for convenience among food & grocery shoppers.

Your key questions answered

What is the m-Commerce market size and how will it develop over the next five years?
What are consumer attitudes to mobile retail?
How many people are using mobiles for retail related purposes and what are their demographics?
How are mobiles changing the way consumers shop online and in stores?
What is the potential for mobile as a payment device and other more innovative uses?

Verdict view: Methodology
MARKET ANALYSIS: Different sectors at different stages of m-Commerce growth cycle
SHOPPING POPULATION: Penetration pattern is similar to wider online retail
MARKET FORECASTS: Market to be worth £3.2bn by 2015
TRANSACTION ANALYSIS: 2010 saw more frequent but lower value transactions
CONSUMER SHOPPING HABITS: Mobile is being utilised by consumers to link the different shopping channels
KEY ISSUES: Managing m-Commerce growth; Complementing the instore experience; Mobile as a payment device
APPENDIX: Definitions; Further reading; Ask the analyst; Global Retail FreeView; Verdict consulting; Disclaimer

More United Kingdom Mobile/Wireless Reports

4Q.2011 United Kingdom Mobile Payment Market Forecast 2010 – 2016: Gross transaction value of mobile payments in the UK to rise to $30.5 billion in 2016 by IE Market Research Corp.
IEMR’s United Kingdom Mobile Payment Market Forecast provides a comprehensive forecast of the UK mobile payment market. We cover annual forecasts of mobile payment users; ...

Contactless, Mobile, Online and Prepaid in the UK by Datamonitor
Introduction With alternatives to cash payments finally beginning to gain traction amongst consumers, the UK market is poised for rapid developments in the contactless, mobile, online ...

Is Contactless the Key that Unlocks the Potential of Mobile Payments? (Analyst Insight) by Ovum Plc
Introduction Card schemes and a minority of issuers are making concerted efforts to extol the virtues of contactless solutions in order to stimulate not only awareness ...

See all reports like this >>

More United Kingdom Reports

A Comprehensive Study Of The UK Video Conferencing Equipment Market In 2010, Rating & Valuing Each Of The 30 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

A Comprehensive Study Of The UK Tableware Market In 2010, Rating & Valuing Each Of The 166 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

A Comprehensive Study Of The UK Surveyors & Valuers Market In 2010, Rating & Valuing Each Of The 943 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

A Comprehensive Study Of The UK Subsea Engineering Market In 2010, Rating & Valuing Each Of The 142 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

A Comprehensive Study Of The UK Structural Engineering Consultancy Market In 2010, Rating & Valuing Each Of The 300 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

See all reports like this >>

UK m-Commerce 2011

Share this report

Other tasks

Research Assistance

Related Markets

Mobile/Wireless Reports

Free Alert Me service