Service Station Retailing in Sweden 2011 (PDF/PP)

Service Station Retailing in Sweden outlines recent movements in the national petrol station network, fuel volume sales, network ownership, market shares, and site forecasts while also analyzing retailers' fuel, shop, car wash, and card propositions.

Introduction

Based on Verdict's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Sweden. In addition to outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.

Scope

• Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
• Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Sweden.
• Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs, and future plans.
• Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.

Highlights

The Swedish service station network contracted by 1.8% during 2010. Almost 60% of service stations in Sweden are unmanned and the national network is dominated by OKQ8. The top five players by market share account for 70.9% of the national service station network.

In 2010, total fuel consumption in Sweden decreased by 3.2%. Gasoline consumption has been declining steadily over the years and in 2010, it fell by 6.1%. Conversely, diesel consumption has been growing and increased by 8.5% in 2010. In 2010, gasoline and diesel prices soared by 29.5% and 35.8%, respectively.

Shops are located at 37.9% of the national service station network in Sweden. OKQ8 has the highest number of shops, and accounts for 30.2% of all service stations with a shop in the country. There is a car wash facility at 30% of all service stations in Sweden.

Reasons to Purchase

• Who are the top five players in the Swedish service station retail market and how many sites, shops, and car washes do they have?
• What is the market share and average fuel throughput per site of the top five players in Sweden?
• How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
• What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?

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