Service Station Retailing in the Netherlands 2011 (PDF/PP)

Service Station Retailing in the Netherlands outlines recent movements in the national petrol station network, fuel sales, network ownership, market shares, and site forecasts. It also analyzes retailers' fuel, shop, car wash, and card propositions.

Introduction

Based on Verdict's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in the Netherlands. In addition to outlining site numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.

Scope

• Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
• Develop new marketing ideas for your service station shop, car wash, and card propositions by examining the activities of other Dutch players.
• Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs, and future plans.
• Assess overall market entry potential by accessing key market indicators, including registered cars, national fuel volumes, and average prices.

Highlights

The Dutch service station network grew by 1% to 4,287 sites in 2010. In 2010, total fuel consumption declined marginally by 0.1%.

The top five fuel retailers in the Netherlands account for 49% of service stations in the country. Shell has the largest network of service stations, capturing 12.4% of the entire Dutch service station network. Shell also has the largest volume share, accounting for 26.2% of fuel volume sales, followed by BP and Texaco.

Over half of all service stations feature a shop in the Netherlands. No major player has a shop at every single site. 30% of Dutch service stations feature a car wash.

Reasons to Purchase

• Who are the top five players in the Dutch service station retail market and how many sites, shops, and car washes do they have?
• What is the market share and average fuel throughput per site of the top five players in the Netherlands?
• How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
• What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?

Please note: this is delivered as a Zip file.