Service Station Retailing in Finland 2011 (PDF/PP)

Service Station Retailing in Finland outlines recent movements in the national petrol station network, fuel volume sales, network ownership, market shares, and site forecasts while also analyzing retailers' fuel, shop, car wash and card propositions.

Introduction

Based on Verdict's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Finland. In addition to outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.

Scope

• Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
• Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Finland.
• Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs, and future plans.
• Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.

Highlights

The total number of service stations in Finland fell marginally to 1,960 in 2010. The number of sites is predicted to drop rapidly until 2014. 53% of service stations in Finland are unmanned. The proportion has grown rapidly from 45% in 2009.

Total fuel volumes sold in Finland rose 1.9% after two consecutive years of decline. Demand for petrol continued to fall in 2010, with a drop of 2.1%. Consumption of diesel, however, grew strongly by 8.3% after a fall in the previous year. Total fuel consumption is estimated to drop slightly by 2013.

Over 45% of all service stations in Finland feature a shop. The total number of sites with a shop fell by 6.0% in 2010. Neste is the largest service station shop player in Finland, with over a third of all sites with a shop operating under the Neste banner. A car wash is present at just over 27% of service stations in Finland.

Reasons to Purchase

• Who are the top five players in the Finnish service station retail market and how many sites, shops, and car washes do they have?
• What is the market share and average fuel throughput per site of the top five players in Finland?
• How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
• What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?

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