The Olympics and its impact on UK RetailVerdict Research LtdApril 28, 2011 37 Pages - SKU: VERA6329846 |
| Countries covered: United Kingdom Introduction Verdict Research: In 2012 the UK will host the Olympic Games, running from July 27 to August 12, 2012 and the Paralympic Games from August 29 to September 9. This report focuses on the impact this major international event will have on UK retail, both during the Games and long term, and how retailers can use the opportunities. Features and benefits
Gains will be focused on three main categories; clothing & footwear, homewares and gift-related items and souvenirs. We forecast that clothing & footwear will see the largest increases, as shopping this sector is a popular activity for London visitors. Due to the UK's close proximity, few visa restrictions and easy access to the rest of Europe, we expect the largest proportion of overseas visitors at the London 2012 Olympics to be European with the highest number of tourists coming from France, Germany, Italy and Spain. Retailers need to consider advertising channels carefully to drive interest from international customers. Displaying billboards and catalogues in airports, both in the UK and internationally, could help build brand awareness as could partnering with major hotel chains, offering their guests discounts as an incentive to shop with them. Your key questions answered
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