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| Countries covered: United Kingdom Introduction This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in visual goods. It allows you to see a retailer's offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made. Scope of this report
Currys marginally leads the store based specialist retailers in range authority. Its 228 products sits just ahead of Comet's 226, while Dixons provides a relatively weak 128 products. Department store operator, John Lewis, provides 20% more choice than Dixons with 154 products in its range. Own brand development has been very limited in the market with only Comet, Currys, Dixons and Asda offering own brand or exclusive brand merchandise. On the external branded side of the market, Amazon and Currys offer the most extensive choice with 35 brands apiece. Key reasons to read this report
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Related Markets
- Consumer Electronics
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