Competitive Range Analysis: Entertainment Chart 2005Verdict Research LtdMay 12, 2006 SKU: VERA1287400 |
| Countries covered: United Kingdom Introduction This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in entertainment charts. It allows you to see a retailer's offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made. Scope of this report
On average, the competitor set had a total of 34 albums available. HMV leads the competitor set with all 40 titles, followed by fellow specialist Virgin on 39 and generalist player Woolworths on 38. As part of its reinvigoration strategy Woolworths has placed emphasis on increasing its stock availability and improving its price positioning. The grocers have exploited the music and video market to their advantage. Asda leads the grocers with 36 of 40 titles available. Sainsbury's and Tesco sit marginally behind with 34 titles each, but Morrison has a particularly weak offer, stocking just over 50% (21) of the official chart list. Key reasons to read this report
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