Home > Back to Publisher > Report Information

How Britain Shops: Overall 2011

Verdict Research Ltd
March 31, 2011
211 Pages - SKU: VERA6279634

Abstract Table of Contents Search inside this report Related Reports

Countries covered: United Kingdom

Introduction

Verdict Research: How Britain Shops Sector Summary provides a detailed overview of the shopping habits of consumers. It examines, who shops for clothing, DIY, electricals, food & grocery, homewares, music & video and personal care. Looking at where and how they shop, the report examines whether they are satisfied with their current store and what stores should do to satisfy customers more.

Features and benefits

Analysis of how customers shop in retail sectors including: clothing, DIY, electricals, food & grocery, homewares, music & video and personal care
How Britain Shops reports include visitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty / disloyalty
Data is segmented regionally, by demographic and socio-economic group. Historic data is provided so trends can be analysed over a four year period

Highlights

Shopper numbers have been hit with the rise in VAT, ongoing supply driven inflation and government budget cuts all impacting consumer confidence. In this climate many shoppers have chosen to focus on essentials and limit their discretionary spending.

Sainsbury's has put up a sparkling performance in food and grocery across the board with increases not only in footfall but also in conversion to main users and their loyalty in turn. This stronger performance than its rivals sends a clear message of increasing shopper preference for the retailer.

Over the past two years M&S has focused on broadening its appeal, using celebrities such as Dannii Minogue to model the ranges to try and attract younger customers. However, despite an increase in conversion rates among younger visitors, the retailer is failing to attract more footfall from this age group to its stores.

Your key questions answered

How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers
Use this report to understand what drives the loyalty of your customers and find out where else they are shopping - and why
Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers

Executive Summary: Verdict view; Key findings; Footfall down in all sectors except for grocers; Females cut back more than males; Loyalty trends show consumers are attracted by extras and retained by range and price
RETAILER HIGHLIGHTS: Sainsbury's leads the field in food & grocery; Low prices at Aldi continue to win loyalty and boost conversion rates; M&S shows it can convert younger shoppers in clothing sector - if it could get them through the doors; Clarks remains the market leader in footwear; Range available at Amazon sets pace for electricals; In homewares Dunelm Mill sees shopper numbers climb for another year
SECTOR SNAPSHOTS: Clothing; DIY; Electricals; Food & grocery; Footwear; Homewares; Music & video; Personal care
SHOPPING PATTERNS: Growth coming only from food - as customers cut back on non-essentials; Male; Female; 16-24; 25-34; 35-44; 45-54; 55-64; 65+; AB; C1; C2; DE
RETAILER CONCENTRATION: Top retailers struggle to retain share in key sectors; Clothing; DIY; Electricals; Food & grocery; Footwear; Homewares; Music & video; Personal care
SHOPPING AROUND: Customer habits of shopping around steady or dropping
CONVERSION: Retailers grow conversion rates almost across the board
LOYALTY SUMMARY: Personal care and entertainment sectors remain leaders in loyalty despite declines
LOYALTY DRIVERS: Securing right range key to inspiring loyalty in shoppers
APPENDIX: Methodology; Further reading; Ask the analyst; Global Retail FreeView; Verdict Research consulting; Disclaimer

More United Kingdom General Retailing Reports

The Future of Retailing in the UK to 2016 by Canadean Ltd
Synopsis Future forecasts and historic market data can improve market and strategic planning Understand which channels and products will be the major winners and losers ...

Direct Selling in the United Kingdom by Euromonitor International
Direct selling remained fairly resilient in the face of economic uncertainties. One of the main reasons behind this performance was the increase in the recruitment ...

Direct Selling in the United Kingdom by Euromonitor International
Direct selling remained fairly resilient in the face of economic uncertainties. One of the main reasons behind this performance was the increase in the recruitment ...

GB Retail in the Regions West Midlands by Verdict Research Ltd
Highlights Low consumer confidence, increasing transport and raw material costs, and rising unemployment have put massive pressure on Great Britain and this will continue through ...

UK Retail Performance Christmas 2011 Trading Review by Verdict Research Ltd
Christmas is a crucial trading period for UK retailers. This brief analyses the l-f-l and total performance of over 40 retailers year-on-year with five year ...

See all reports like this >>

More United Kingdom Reports

A Comprehensive Study Of The UK Video Conferencing Equipment Market In 2010, Rating & Valuing Each Of The 30 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

A Comprehensive Study Of The UK Tableware Market In 2010, Rating & Valuing Each Of The 166 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

A Comprehensive Study Of The UK Surveyors & Valuers Market In 2010, Rating & Valuing Each Of The 943 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

A Comprehensive Study Of The UK Subsea Engineering Market In 2010, Rating & Valuing Each Of The 142 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

A Comprehensive Study Of The UK Structural Engineering Consultancy Market In 2010, Rating & Valuing Each Of The 300 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

See all reports like this >>

How Britain Shops: Overall 2011

Share this report

Other tasks

Research Assistance

Related Markets

General Retailing Reports

Free Alert Me service