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| Countries covered: United Kingdom Introduction Verdict Research: How Britain Shops Music & Video provides a detailed overview of the shopping habits of consumers. It examines, who shops for Music & Video, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more. Scope
The proportion of shoppers shopping for music & video has increased. The introduction of DRM-free downloads has opened up the market, significantly expanding the potential customer base of download operators. Music & video is benefiting from higher penetration of high-speed internet access and the falling prices of mass storage MP3 devices. HMV has benefited from physical capacity coming out of the market. The percentage of HMV's main users that are loyal to the retailer has increased by 3.7 percentage points to 86.1%. This is a reflection of major investment in updating its store portfolio and website, and encouragement of cross-channel purchasing. There has been a widening of the gender gap with 53.1% of males shopping for music & video and just 46.9% of females. The recession and fall in consumer confidence has had a significant impact on disposable incomes, with females becoming more willing to cut discretionary spending in areas such as music & video over areas such as health & beauty. Reasons to Purchase
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