How Britain Shops 2008: Food & Grocery

Introduction

Verdict Research: Based on a representative survey of 6,000 adults, this report provides a detailed analysis of consumer trends, customer loyalty and shopper profiles for key players in the UK Food & Grocery sector.

Scope

• A thorough analysis of the way customers shop in the food & grocery sector, complete with profiles of leading retailers.
• Each report provides visitor and main user shares, conversion rates, loyalty rates with reasons and key competitors.
• Data is segmented regionally and by demographic and socio-economic group. Five year historic data is provided so trends can be analysed further.

Highlights

Shoppers are trading down. As food price inflation accelerates and consumer disposable income is squeezed, there is evidence that consumers are beginning to switch to retailers they perceive as cheaper than those they used previously.

Convenience is more important than ever. With shoppers increasingly pressed for both time and money, consumers don't want to have to search for value or spend time and money travelling long distances, suiting the widespread store portfolio of the likes of Tesco, as well as convenience store retailers.

The Big Four grocers have all enjoyed a boost to visitor numbers with leader Tesco achieving the largest uplift. Outside the Top Four, discount retailer Lidl has made the second biggest improvement of any retailer, by convincing customers suffering the economic squeeze on consumer income that its low prices do not mean sacrificing quality.

Reasons to Purchase

• How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.
• Use this report to understand what drives the loyalty of your customers and find out where they also shop.
• Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers.