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Where Britain Shops Department Stores 2011

Verdict Research Ltd
June 14, 2011
169 Pages - SKU: VERA6462693

Abstract Table of Contents Search inside this report Related Reports

Countries covered: United Kingdom

Introduction

Verdict Research: Where Britain Shops Department Stores 2011 provides a comprehensive analysis of the shopping habits of British consumers. It presents a detailed examination of customer profiles, demographics and socio-economic trends. It explores consumer shopping habits at sector and retailer level, while historical data is also provided so trends can be analysed over a five year period

Features and benefits

With the economic climate remaining weak and competition strong between department stores, this report enables you to understand customer motivations
Through being informed of the opinions of your customers, understand which aspects of your retail proposition most need improving
Use this report to identify which consumers are less likely to shop with you and adapt your offer to improve your appeal with these shoppers

Highlights

The percentage of UK shoppers using department stores has fallen back for a second year, with low consumer confidence and tightened budgets leading to a decline in footfall. However, remodelled price architectures and improvements to the shopping experience have helped to justify price points, preventing shopper numbers from sinking further

Debenhams, House of Fraser, John Lewis and Marks & Spencer have broadened their price architectures to include good-better-best product offers across most sectors, allowing C1C2 consumers to shop more ranges as they can now trade up or down. This has lead to a rise in department store shoppers in the C1 and C2 socioeconomic segments

The impacts of the economic downturn and poor housing market have finally taken their toll on homewares shopper share. After rising the year before, it fell 0.4 percentage points to 29.8%, demonstrating how the sluggish housing market and the threat of public sector cuts have impacted consumer desire to spend on discretionary homewares items

Your key questions answered

Who is our core customer base, and which demographics do we need to target to help drive footfall?
Which product sectors are favoured by consumers at our competitors and what are their weaker sectors?

Executive Summary: Key findings; Main conclusions
SUMMARY OF USAGE: Department stores feel the pinch, as visitor number drops once more; Department store share of shoppers; Profiles of department store shoppers; Profiles of shoppers who do not use department stores; Sector penetration - which sectors shoppers use department stores for; Share of shopper - of Top 10 department store retailers
CLOTHING SECTOR ANALYSIS: How clothing shoppers use department stores
DIY SECTOR ANALYSIS: How DIY shoppers use department stores
ELECTRICALS SECTOR ANALYSIS: How electricals shoppers use department stores
FOOD & GROCERY SECTOR ANALYSIS: How food & grocery shoppers use department stores
FOOTWEAR SECTOR ANALYSIS: How footwear shoppers use department stores
HOMEWARES SECTOR ANALYSIS: How homewares shoppers use department stores
MUSIC & VIDEO SECTOR ANALYSIS: How music & video shoppers use department stores
PERSONAL CARE SECTOR ANALYSIS: How personal care shoppers use department stores
DEBENHAMS: Expansion of own label brands starts to pay off; Debenhams share of shoppers; Debenhams customer profile; Debenhams cross-sector shopping; Shopping around
FENWICK: Protects overall performance; Fenwick share of shoppers; Fenwick customer profile; Fenwick cross-sector shopping; Shopping around
HOUSE OF FRASER: Attracts new department store shoppers; House of Fraser share of shoppers; House of Fraser customer profile; House of Fraser cross-sector shopping; Shopping around
JOHN LEWIS: Improvements to clothing draw in shoppers; John Lewis share of shoppers; John Lewis customer profile; John Lewis cross-sector shopping; Shopping around
MARKS & SPENCER: Expect to see improvements next year as a result of the new strategy; Marks & Spencer share of shoppers; Marks & Spencer customer profile; Marks & Spencer cross-sector shopping; Shopping around
SELFRIDGES: Shopper numbers down overall, but younger consumers are drawn in; Selfridges share of shoppers; Selfridges customer profile; Selfridges cross-sector shopping; Shopping around
TJ HUGHES: New stores pull in new shoppers; TJ Hughes share of shoppers; TJ Hughes customer profile; Shopping around
APPENDIX: Methodology; Further reading; Ask the analyst; Verdict Research consulting; Disclaimer

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Where Britain Shops Department Stores 2011

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