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| Countries covered: United Kingdom Introduction Verdict Research: How Britain Shops DIY provides a detailed overview of the shopping habits of consumers. It examines, who shops for DIY, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more. Scope
The proportion of shoppers regularly shopping for DIY products has increased by 4.5 percentage points to 44.1%. While a depressed housing market has impacted demand for big ticket purchases, consumers are increasingly prepared to undertake small scale projects, choosing to improve not move . The proportion of shoppers loyal to their main DIY store has increased 3.1 percentage points to 81.7%, the highest rating of the past five years. Four out of the top five companies' loyalty scores are ahead, with Wickes the only backslider. Price is becoming an increasingly important driver of loyalty, with 35.2% of loyal main users mentioning the attribute, compared with 34.6% in 2008. A tightening of disposable incomes, coupled with price inflation in DIY, has fostered a heightened price-consciousness among consumers. Reasons to Purchase
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