Marketing Tactics of Leading X-Ray Equipment Companies

For each company, the analysis presents:

• The U.S. and international sales force size in major geographic regions.
• Selling options, including rental plans, leasing and others.
• Promotional tactics, e.g., pricing, discounts, advertising, trade shows, seminars, product literature, newsletters, etc.
• System service and support.

The companies analyzed in the report: Aloka, Analogic, Esaote, GE, Hitachi, Hologic, Philips, Shimadzu, Siemens, and Toshiba.

Contains 50 pages

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