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RFID / NFC Meets Brand Protection

Vandagraf International Limited
May 1, 2010
450 Pages - SKU: DEGQ2717651

Abstract Table of Contents Related Reports

We believe this to be a first - A Report focusing exclusively on the dynamics of how and why the fields of RFID and Brand Protection are converging and the emerging importance of RFID and Near Field Communication (NFC) technology as a brand protection tool. The potential significance of mobile phone handsets as readers for end user enabled product authentication is also explored.

We also believe that there are major potential benefits here with niche opportunities for RFID in Brand Protection applications either as stand-alone opportunities or using brand protection as an additional capability for multi-functional RFID tags.

This Report provides valuable information & insights into the major market, business and technology developments taking place.

Financial losses due to counterfeiting and other forms of product related crime amounted to an estimated $698 billion in 2008.

The total market for brand protection technologies was estimated at $4,633 millions in 2008, of which solutions against counterfeiting and piracy accounted for some $2,206 millions (the rest being tamper evidence and anti-theft type technologies).

The market for brand protection solutions to combat counterfeiting and product piracy are showing double digit annual growth, while solutions to combat tampering and retail theft are showing more modest growth.

The total market for RFID technology in 2008 is estimated at around $5,200 million. Within this overall value, the market for passive RFID label / tags in 2008 has been estimated at around $2,200 million and forecast to grow at 17% annually to reach $4,825 million in 2013.

The report comprises 2 Volumes:

Volume I - Markets & Business Opportunities
Volume II - Technology.

Why RFID for Brand Protection?
In terms of ‘brand protection’, it is already well known that RFID-based chips can provide a method of uniquely identifying a product or asset.

The embedded unique electronic identifier can be used to verify that the product associated with the tag is genuine and that it has been supplied through ‘authorised’ and legitimate channels: a so-called ‘e-pedigree’.

There is growing demand for solutions and cost-effective systems are therefore urgently required for determining: unique identification; location; the ownership trail (e.g. when an item is sold or transferred) and ‘condition’ (e.g. whether the necessary quality checks have been completed or if the product has been stored at the correct temperature).

RFID-based systems offer unique electronic serialisation and an ability to count multiple items automatically through products and packaging. Some forms of RFID can also provide a fix on location.

Traceability and e-pedigree systems are of great interest as, for the first time technology is now available for combining on the same device data relating to the identity, status, location and condition of a product or item. For many products the concept of ‘total asset visibility’ can therefore be realised.

Volume I - Markets & Business Opportunities: About this Report; Volume I - Markets & Business Opportunities: An Overview; Volume II - Technology: An Overview
Executive Summary: • Definitions - What Qualifies as Brand Protection?; • Why RFID for Brand Protection?; • Why Brand Protection looks to be an interesting application area for RFID Technology:; • Desirable Characteristics of the Ideal RFID Solution for Brand Protection:; • Background; • Now Rapid Changes are Transforming the Technology Landscape; • Multi-functionality - A Key Factor in Mitigating relatively high cost of RFID; • Primary competitive Technology to RFID in Brand Protection - Printed 2D / Matrix Digital Codes; • Anti-Collision / Singulation - A Distinctive Strength of RFID Technology; • End user enabled product authentication via mobile phones - The chance for a Quantum Leap forward for Brand Protection; • Is the Mobile phone handset the Tool to enable End-users / consumers to authenticate product directly?; • Some limitations in the Mobile Phone Concept:; • RFID tags that cannot be cloned - Going a step further in Brand Protection; • Track, trace and ‘authenticate’ - An Important Emerging Trend has been Identified; • RFID Operating Frequency Bands and Read Range Requirements for Brand Protection; • The World Market for Brand Protection Solutions; • Forecast Annual Growth Rates for Leading Security Technologies; • Driving Forces behind product related crime; • Evolution of Unit Costs - RFID Tags / Labels
1. Introduction: 1.1 Scope of the Report; 1.2 Driving Forces behind product related crime; 1.3 Definition - What qualifies as brand protection; 1.4 Significant Opportunities for RFID in Brand Protection are now emerging; 1.5 Why RFID for Brand Protection?; 1.6 How RFID can assist in the process of product authentication?; 1.7 Track, trace and ‘authenticate’ - An important emerging trend has been identified; 1.8 Multi-functionality - RFID tags; 1.9 The emerging role of RFID in the brand protection field
2. Types of Product Related Crime and Technology-Based Solutions: 2.1 Types of Product Counterfeiting and Piracy of Branded Products; 2.2 Types of Tampering; 2.3 Global Financial Losses due to Product Related Crime - Breakdown by end-user sectors; 2.4 RFID has unique capability in product protection
3. Brand Protection Technologies used to combat Counterfeiting and Product Piracy: 3.1 Introduction; 3.2 Protect the product as well as the packaging - Brand Protection Technologies; 3.3 Brand Protection Technologies that potentially compete with RFID as Brand Protection Solutions; 3.4 Printing & Inks in Brand Protection; 3.5 Tamper Evidence - A component of Brand Protection; 3.6 Theft Deterrence; 3.7 RFID
4 Analysis of Selected End User Markets - Based on Applicability of RFID as a Brand Protection Technology: 4.1 Overview of Markets; 4.2 Pharmaceuticals and Healthcare Products, Home Diagnostic Kits, Veterinary Products, Alternative Medication; 4.3 Apparel (Clothing, Footwear & Headgear); 4.4 Alcoholic Drink Products - Liqueurs / Spirits & Wine; 4.5 Electronic Equipment & Components, Batteries; 4.6 Automotive Parts & Components Aftermarket (including Tyres); 4.7 Aerospace and Defense Aftermarket - Replacement Parts; 4.8 Tobacco Products; 4.9 Beauty Products - Perfumes & Colognes, Cosmetics & Make-up; 4.10 Luxury Products - Fashion Accessories - Jewelry, Watches, Leather Products / Baggage & Sunglasses; 4.11 Imaging Supplies; 4.12 Games Software and Hardware; 4.13 Summary of End User Market Sectors which could offer Potential Opportunities for Suppliers of Brand Protection Solutions (both RFID and non-RFID)
ABOUT VANDAGRAF INTERNATIONAL LIMITED
AUTHOR PROFILES
ACKNOWLEDGEMENTS
Volume II - Technology: About this Report; Volume I - Markets & Business Opportunities: An Overview; Volume II - Technology: An Overview
Executive Summary: • Definitions - What Qualifies as Brand Protection?; • Why RFID for Brand Protection?; • Why Brand Protection looks to be an interesting application area for RFID Technology:; • Desirable Characteristics of the Ideal RFID Solution for Brand Protection:; • Background; • Now Rapid Changes are Transforming the Technology Landscape; • Multi-functionality - A Key Factor in Mitigating relatively high cost of RFID; • Primary competitive Technology to RFID in Brand Protection - Printed 2D / Matrix Digital Codes; • Anti-Collision / Singulation - A Distinctive Strength of RFID Technology; • End user enabled product authentication via mobile phones - The chance for a Quantum Leap forward for Brand Protection; • Is the Mobile phone handset the Tool to enable End-users / consumers to authenticate product directly?; • Some limitations in the Mobile Phone Concept:; • RFID tags that cannot be cloned - Going a step further in Brand Protection; • Track, trace and ‘authenticate’ - An Important Emerging Trend has been Identified; • RFID Operating Frequency Bands and Read Range Requirements for Brand Protection; • The World Market for Brand Protection Solutions; • Forecast Annual Growth Rates for Leading Security Technologies; • Driving Forces behind product related crime; • Evolution of Unit Costs - RFID Tags / Labels
5. Chip-based RFID Devices: 5.1. High Frequency (HF) RFID Tags (13.56MHz); 5.2. Ultra High Frequency (UHF) RFID Tags (868 -920MHz); 5.3. Microwave RFID Tags (2.45GHz); 5.4. Combination EAS- RFID Devices; 5.5. Surface Acoustic Wave (SAW) RFID Devices (50 - 2500MHz); 5.6. Low Frequency RFID Tags (125kHz- 134kHz); 5.7. Future Research Trends: Chip-based RFID Devices; 5.8. Security of Data Stored on Chip-based RFID Devices
6. Printed ‘Organic’ RFID Devices: 6.1. Printed Memory; 6.2. Fully Printed Passive RFID Devices; 6.3. Printing Complete Passive RFID Devices Directly onto Products or Packaging; 6.4. Brand Protection using Fully Printed Active RFID Devices; 6.5. Future Developments & Research Trends - Printed RFID (pRFID)
7. Other Competing Technologies - Chip-less Identification Devices: 7.1. Introduction; 7.2. Future Prospects for the Development of Chip-less Devices
8. Incorporating RFID & Other Types of Device into Packaging, Labels & Products: 8.1 Main Characteristics of HF Versus UHF RFID Tags / Labels; 8.2 Substrates for RFID Inlays - Labels & Film; 8.3 RFID Label Printing and Over-printing; 8.4 The Basics of RFID Inlay / Label Manufacture; 8.5 Operational Considerations
9. Selecting Optimum RFID Tag Types / Technologies for Brand Protection Applications: 9.1 Brand Protection Application Requirements; 9.2 Effective Exploitation of Chip-based & Chip-less RFID Brand Protection Systems; 9.3 Benchmarking RFID based systems against Conventional Brand Protection Technologies; 9.4 Future Prospects for Multiple Function Brand Protection Systems
APPENDICES: APPENDIX 1 Glossary of Technical Terms; APPENDIX 2 Near Field Communication (NFC): What it is & How it Works; APPENDIX 3 Supplier Profiles; APPENDIX 4 Supplier Profiles: 2nd generation Chip-less & Printed Organic RFID Devices for Brand Protection & e-Pedigree Applications; APPENDIX 5 Some Recent EU Funded Projects on RFID in Brand Protection & Related Applications
ABOUT VANDAGRAF INTERNATIONAL LIMITED
AUTHOR PROFILES
ACKNOWLEDGEMENTS.

RFID / NFC Meets Brand Protection

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