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Low-Cost RFID Smart Labels - International Markets & Opportunities in Europe & North America 2nd Edition

Vandagraf International Limited
January 1, 2007
SKU: DEGQ1445472

Abstract Table of Contents Related Reports

Countries covered: United States, Europe

Low cost passive RFID label technology is heralded as the electronic super bar code that promises huge potential benefits and overall cost savings in retail and military supply chains. The enhanced security achievable with RFID labels is also of great potential value to the pharmaceutical sector.

RFID labels operate by radio and do not require direct line of sight. The high storage capacity of RFID labels means that literally billions of different unique numbers are possible - A much greater number than with bar codes. These and other features combine to make RFID labels such an interesting tool.

Massive growth is forecast with the number of RFID labels consumed. While the overall value of the RFID labels sector is set to rise. Very significant opportunities (and also threats) exist for companies looking to operate in the low-cost RFID label space.

This report examines actual drivers and barriers and also the specific end-user goals that are behind the coming explosion of demand for low cost smart RFID labels. The report also contains a detailed analysis of the drivers, supported with numerous Case Studies. From this we draw conclusions and derive quantitative forecasts, with breakdowns by:

• Level of label application of RFID Labels - Pallet / Shipping Case / Item levels

• RFID Labels End-user sectors - Retail sector, brand owners, fast moving consumer goods (FMCGs), clothing, consumer electronics, pharmaceuticals, military & third party logistics operators.

This report has not been written by RFID technology scientists or IT specialists. Rather the research and writing of the report has been carried out by highly experienced professionals, with strong backgrounds in packaging, labels, branded FMCG products, logistics and retail supply chains with hands-on industrial and engineering experience.

Executive Summary
EXEC 1 Forward
EXEC 2 Background
EXEC 3 Defining the scope of the report
EXEC 4 Low-cost RFID smart labels (silicon chip-based, chipless)
EXEC 5 Cost aspects
EXEC 6 The Self-adhesive label as a carrier of choice for RFID inlay
EXEC 7 Label types
EXEC 8 Self-adhesive RFID labels
EXEC 9 World markets for all types of labels
EXEC 10 The role of label printer / converters
EXEC 11 The potential advantages / disadvantages of low-cost RFID smart labels
EXEC 12 Demand side drivers
EXEC 13 Mandates to suppliers by retailers and the US DoD
EXEC 14 Supply side - Manufacture of RFID labels
EXEC 15 Barriers to progress
EXEC 16 Standards & frequency issues
EXEC 17 Europe versus North America - Rate of RFID Label adoption
EXEC 18 Priority Benefits for RFID Labels for Different End-user Sectors
EXEC 19 Forecasts for Worldwide Markets for Low-cost RFID Smart Labels by Value and by Volume - 2005 to 2015.

Introduction - Low-Cost RFID Labels
INTRO 1 RFID An introduction
INTRO 1.1 RFID Defined
INTRO 1.2 Background
INTRO 1.3 Historical Timeline - RFID Technology
INTRO 1.4 Markets for Auto-ID Technologies
INTRO 1.5 Low-Cost RFID Smart Labels Versus Bar Codes

INTRO 2 Types of RFID Label
INTRO 2.1 2 Major Frequency Ranges - Low-cost RFID Smart Labels
INTRO 2.2 EPC UHF Low-cost RFID Smart Labels - 900 (868 - 915) MHz
INTRO 2.3 The Need for ‘Flat Response’ UHF Gen 2 RFID Antennae / Inlays for Global Operability
INTRO 2.4 Case Study - Omron Introduces New Gen 2 RFID Inlays
INTRO 2.5 HF Low-cost RFID Smart Labels - 13.56 MHz
INTRO 2.6 Main Characteristics of HF Versus UHF Low-cost RFID Tags / Labels
INTRO 2.7 Product Offerings - Components Versus Finished Labels

INTRO 3 Low-cost RFID Label Types & Form Factors
INTRO 3.1 Pallet / Case Level VIP RFID Labels
INTRO 3.2 Prime Item Level RFID labels
INTRO 3.3 RFID Labels with Innovative Constructions

INTRO 3.3.1 Flag Tag - Rafsec / Sato

INTRO 3.3.2 Space Tag - Paxar

INTRO 3.3.3 RFID Enabled Hang-Tags / Swing-Tickets

INTRO 3.3.4 Tubular Woven Labels

INTRO 4 RFID Label Printing and Over-printing
INTRO 4.1 Background to RFID Label Printing
INTRO 4.2 Printing Process Options:
INTRO 4.3 Annual Sales of Narrow Web Roll Label Presses - Evolution of Market Share
INTRO 4.4 RFID Enabled Desktop Label Printers Printers & Printer / Applicators

INTRO 5 The Basics of RFID Inlay / Label Manufacture
INTRO 5.1 Low-Cost RFID Smart Inlay Construction
INTRO 5.2 Strap Attachments (Fixing Silicon Chips to Antennae)
INTRO 5.3 RFID Label Laminate Construction - Triple layer & Dual layer
INTRO 5.4 Creating an RFID Smart Labelstock

INTRO 6 Driving Down Unit Cost of RFID Labels
INTRO 6.1 Printed RFID Antennae
INTRO 6.2 Chipless and other Related RFID Technologies

INTRO 6.2.1 Chipless RFID Technology - Inkode Corporation

INTRO 6.2.2 Chipless RFID Concept - Scientific Generics Flying Null Magnetic Bar Code

INTRO 6.2.3 Chipless RFID Technology - Surface acoustic wave (SAW)

A.1. Retailers - Low-Cost RFID Smart Labels
A.1.1 The World’s Leading Retailers
A.1.2 RFID Labels in the Retail Chain
A.1.3 Retailing of Fast Moving Consumer Goods (FMCGs) - Supermarkets / Hypermarkets

A.1.3.1 Low-Cost RFID Smart Labels in Retailing

A.1.3.2 Retailer Low-cost RFID Smart Label Pilots - Historical Time-Line

A.1.3.3 RFID Labels in Supermarkets / Hypermarkets

A.1.3.4 Case Study Wal-Mart, US - The First Retailer to Mandate Low-cost RFID Smart Labels

A.1.3.5 Case Study ‘Future Store Initiative’ - Metro Group, D

A.1.3.6 Case Study Tesco plc, UK - An Early Adopter of RFID Labels in Europe with 2 RFID Projects - Secure Supply Chain Program for Pallets / Cases - DVDs at Item Level on Smart Shelves

A.1.3.7 Case Study Retailer European Adoption Programme (EAP)

A.1.4 Retailing of Clothing (incl. Sportswear and Footwear)

A.1.4.1 The World Market for Retail Clothing (incl. Sportswear and Footwear)

A.1.4.2 Out-of-stocks (OOSs) - A Major Concern for Clothing Retailers

A.1.4.3 RFID Labels for Retail Clothing

A.1.4.4 Case Study - Marks & Spencer (M&S) - Two Separate RFID Pilots and Rollouts (Item Level - Clothing / Fruit - Returnable Packaging)

A.1.4.5 Case Study - Metro Group - Kaufhof Warenhaus AG and Fashion Company Gerry Weber International AG

A.1.4.6 Case Study - Benetton - Item Level Clothing RFID Label / Tag Pilot Halted Due to Privacy Concerns

A.1.4.7 Case Study - Prada Fashion - An Innovative Early Experiement with RFID Technology at Item Level in a Clothng Retail Setting

A.1.5.1 Digital Televisions & DVD Players

A.1.5.2 DeskTop, LapTop Computer Hardware & Consumables

A.1.5.3 Mobile Cellphones

A.1.5.4 Retail Trends for Interactive Video Games

A.1.5.5 RFID Labelling - Consumer Electronics - Potential Financial Benefits for Manufacturers and Retailers

A.1.5.6 Cost Aspects - Consumer Electronics - RFID Adoption

A.1.5.7 Case Study - Best Buy - US Mass Merchandise Retailer of Consumer Electronics Products

A.1.6 Early Versus Late Adoption - RFID Technology in Retailing © Vandagraf International - January 2007 6 / 17
Table of Contents - Low-Cost RFID Smart Labels - 2nd Edition PART A End-Users

A.2 Brand Owners - Low Cost Passive RFID Labels
A.2.1 The World’s Leading Brand Owners - FMCGs (Fast Moving Consumer Goods)
A.2.2 Leading Brand Owners - Early Involvement in RFID Labelling - The Auto-ID Center
A.2.3 ‘Slap & Ship’ - A Minimal Approach to RFID Labelling has been used by Some Brand Owners
A.2.4 Challenging Physics of RFID Labelling Leads Major Brand Owners to Rethink the Design of their Product Packaging
A.2.5 Brand Owners - Fast Moving Consumer Goods (FMCGs)

A.2.5.1 Case Study - Gillette - Shaving Products

AA.2.5.2 Case Study - Nestle Deutschland - RFID Labels for Food Products

A.2.5.3 Case Study - Unilever Germany - RFID Labels for Home & Personal Care Products

A.2.5.4 Case Study - Kimberly Clark, US - Paper Products

A.2.6 Brand Owners - Clothing (incl. Sportswear and Footwear)

A.2.6.1 Case Study - Lemmi Fashion, D

A.2.6.2 Case Study - Levi Jeans - RFID Labels for Item Level RFID Tagging / Labelling of Clothing in Mexico and the US

A.2.6.3 Case Study - VF Corp - RFID Labels for Item Level RFID Tagging / Labelling of Clothing

A.2.7 Brand Owners - Consumer Electronics

A.2.7.1 Case Study - Hewlett Packard (HP), US

A.2.8 Early Versus Late Adoption - Pros & Cons

A.3 Pharmaceuticals and Healthcare Products - Low Cost Passive RFID Labels
A.3.1 Overview of the Pharmaceuticals and Healthcare Sectors

A.3.1.1 The World’s Leading Brand Owners - Pharmaceuticals and Healthcare Products

A.3.1.2 The Market and Growth Opportunities - Pharmaceuticals and Healthcare Products

A.3.1.3 Future Trends in Pharmaceuticals and Opportunities in RFID Labelling

A.3.2 RFID in the Pharmaceuticals and Healthcare Sectors

A.3.2.1 Adoption of Low-Cost RFID Smart Labelling - Pharmaceuticals and Healthcare Products

A.3.2.2 Potential Benefits of RFID in the Pharmaceuticals and Healthcare Sectors

A.3.2.3 Forecast Time-scales for RFID in the Pharmaceuticals and Healthcare Sectors

A.3.2.4 Case Study - Astra Zeneca, UK - An Early Adopter of Chipless RFID Labels - Recognition Feature / Electronic Handshake

A.3.2.5 No Single Standard Frequency in Sight for Item Level RFID Labelling of Pharmaceuticals Products - UHF versus HF

A.3.2.6 Case Study - Pfizer / Viagra - HF RFID Labelling at Item Level

A.3.2.7 Case Study - Purdue Pharma / OxyContin - Item Level UHF RFID Labelling

A.3.2.8 Case Study - Cardinal Health - Pilot Completed in 2006 - UHF RFID Labels at Pallet, Case and Item Level

A.3.2.9 Case Study - GlaxoSmithKline (GSK) Tests RFID on HIV Pharmaceutical Product - HF RFID Labels at Item Level

A.3.2.10 Profile - Aegate Project - Authentication at the Point of Dispensing

A.3.2.11 Profile - CVS/pharmacy Inc. - US based Pharmaceuticals Retailer - Smart Shelf Pilot

A.3.3 Track and Trace - Audit Trail and Pedigree - RFID Labelling - Pharmaceuticals and Healthcare Products © Vandagraf International - January 2007
A.3.3.1 The Need for Pedigree Laws for Pharmaceuticals is Co

A.3.3.2 Pedigree Laws - How they work - Flow of Data and Accountability

A.3.3.3 Electronic versus Paper-Based Pedigree Systems

A.3.3.4 Pedigree Laws for Pharmaceuticals - The US Food & Drug Administration (FDA)

A.3.3.5 Pedigree Laws for Pharmaceuticals - Individual US States

A.3.3.6 European Pedigree Regulations for Pharmaceuticals will Come

A.3.37 Case Study - Cap Gemini Drug Security Network (DSN) Lab - To Facilitate Implementation of electronic pedigrees

A.3.3.8 EPCglobal Ratifies E-Pedigree Standard

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Low-Cost RFID Smart Labels - International Markets & Opportunities in Europe & North America 2nd Edition

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