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The International Market for Brand Protection Solutions 2nd Edition

Vandagraf International Limited
January 1, 2008
400 Pages - SKU: DEGQ1766931

Abstract Table of Contents Related Reports

Major opportunities (and also threats) exist for companies operating in the brand protection field over the next five years to 2011 and beyond:

Suppliers of brand protection technologies
Suppliers of brand protection enabled packaging and labels

Pro-active involvement of packaging / labels companies in security issues and value added security products is increasing and those that approach the problem in an appropriate manner stand to prosper over the next years.

Vandagraf International Limited, in association with the Product & Image Security Foundation, has just completed a major new market report entitled: “The International Market for Brand Protection Solutions” (this is a 2nd edition of a report first published in May 2004).

This report is the result of a fresh in-depth analysis and evaluation of the state of the product related crime in 2006 and reveals how the landscape of this sector has been evolving dramatically over the last few years.

Product related crime continues to grow significantly year on year, fuelled primarily by trade with China, enabled increasingly by the internet as well as a variety of other driving forces.

Financial losses due to counterfeiting, piracy, tampering and theft amounted to an estimated $610 billion in 2006.

This estimate is somewhat lower than financial loss figures that some other specialists have proposed in previous analyses, but is the product of improved methodology - Unlike previous reports in this field, Vandagraf researchers have examined more than 20 end-user sectors individually and in this way have been able to build up a more accurate figure for the overall financial losses resulting from product related crime in 2006.

The market for brand protection solutions, however, still only amounts to some $3.7 billion - In other words, the total market for brand protection solutions is equivalent to only around 0.6% of the worldwide cost of product related crime.

This is considered be a surprisingly low level of market penetration and segments of the brand protection business looks poised for significant growth over the next few years.

The report is very comprehensive at well over 300 pages, yet easy to navigate as carefully structured with detailed Table of Contents.

The report contains more detailed breakdowns of 20 plus end-user sectors (as identified by the World Customs Organisation) covering around 100 individual product categories in all, complete with quantitative market estimates and forecasts to 2011.

The report also profiles nearly 200 brand protection solution providers (up from around 50 providers in the 1st edition of the report in 204 - Many recent new entrants in the sector).

Executive Summary: EXEC 1 Introduction; EXEC 2 Key Figures; EXEC 3 Scope of the Report; EXEC 4 Growth of product related crime; EXEC 5 Financial losses due to product related crime - Breakdown by end-user sectors; EXEC 6 Identification of High Risk Product Categories - Attractive targets for Counterfeiters / Threats for Brand Owners; EXEC 7 Driving Forces behind product related crime; EXEC 8 Industry structure and breakdown by different types of supplier of brand protection solution; EXEC 9 Positioning of Main Brand Protection Suppliers - Proprietary features versus integrated solutions and rating of relative sophistication and complexity of such solutions; EXEC 10 Primary, secondary and tertiary brand protection technologies; EXEC 11 An exciting trend in Brand Protection - Empowering end-users to verify the authenticity of products that they have purchased; EXEC 12 Marketing of Brand Protection Solutions is Challenging; EXEC 13 Towards an ‘Integrated Brand Protection’ Product / Service; EXEC 14 Driving down the cost of Brand Protection Tags / Labels / Packaging.
Chapter 1 Types of Product Related Crime and Market Sizing for Brand Protection Technologies: 1.1 Types of Product Counterfeiting and Piracy of Branded Products; 1.2 Types of Tampering; 1.3 A Global Perspective on Brand Protection; 1.4 Brand Protection Technologies used to combat Counterfeiting and Product Piracy
Chapter 2 End-User Market Segments affected by Product Piracy: Introduction - End-User Market Segments affected by Product Piracy; 2.1 Medicines, Pharmaceuticals and Veterinary Products; 2.2 Perfumes, Colognes, Toilet Preparations and Cosmetics; 2.3 Stationery, office supplies and Imaging Supplies (ink jet cartridges for printers and toner supplies for copiers); 2.4 Cigarettes, tobacco and tobacco products; 2.5 Drink and Food (i.e. alcoholic beverages and soft drinks, honey, cheeses and local specialities); 2.6 Automotive and Aeronautical Parts (including Tractors, Agricultural Machinery and Earth Movers/Heavy Construction Plant. Servicing Products - Oils and Greases - Fuel); 2.7 Toys, Gadgets and Novelty Items; 2.8 Articles of clothing (except footwear, sportswear and headgear); 2.9 Footwear (except sports footwear and sports socks); 2.10 Sportswear and sports footwear (including trainers and sports socks); 2.11 Headgear (including caps); 2.12 Telephones, telecommunications equipment, components and accessories; 2.13 Computer equipment, components and accessories (i.e. batteries and chargers) [not games and business software]; 2.14 Sound and video recordings (including CD’s, DVD’s cassettes and other recorded media); 2.15 Games Software; 2.16 Domestic entertainment equipment (including TV’s, radios, cameras, CD and DVD players and electronic games apparatus and supplies); 2.17 Packaged Business Software for PCs (Systems & Applications); 2.19 Purses, bags, luggage and travellers goods; 2.20 Sporting goods (excluding sportswear and sports footwear); 2.21 Household chemical products (including cleaning products and soap powders); 2.22 Electronic parts and components (ICs, PCBs and other types of components); 2.23 Labels and packaging - logos, tags, quality marks and badges of origin; 2.24 Goods classified by the World Customs Organisation, but not covered in previous sections; 2.25 Goods not classified by the World Customs Organisation; APPENDIX to Chapter 2 Targeted product categories / end-user sectors - Product related crime, including counterfeiting, piracy, and diversion and smuggling - World Customs Organisation (WCO) listing
Chapter 3 Strategic, tactical and technology issues for suppliers of Brand Protection Solutions, industry structure and leading supplier profiles: 3.1 Introduction - Security features (and systems) used in labelling and packaging applications; 3.2 Authentication technologies, validation systems, inspection tools, anti-counterfeit devices, anti-piracy initiatives, the layered approach, proof of provenance; 3.3 Packaging, labelling and other security marking technologies and methods; 3.4 Brand Protection Features; APPENDIX to Chapter 3 Selected brand protection solution supplier profiles

The International Market for Brand Protection Solutions 2nd Edition

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