Over the last 15 years, the importance of analytics as a business activity has grown dramatically. While the top brass once used guts and intuition to guide decision making, today, data is the prime weapon in the management arsenal. As data analysis techniques have gotten smarter over the years, analytics have emerged as a specialized function of business employed broadly across industries and functions. Our new report Where offshore analytics is heading in 2011 investigates…
Industry drivers and the major services outsourced
the service provider landscape and segmentation
brief profiles of key service providers
discussion of trends in outsourcing over the next few years
recommendations to buyers and providers of analytics
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- 1 Executive summary
- 2 Analytics 101
- 2.1 The cross-industry need for analytics
- 2.1.1 Banking: Risk and marketing
- 2.1.2 Insurance
- 2.1.3 Retail: Marketing and CRM
- 2.1.4 Telecommunications
- 2.1.5 Advertising, new media and entertainment
- 2.1.6 Healthcare and pharmaceutical
- 2.2 From ITO and BPO to analytics outsourcing: When was the shift and why?
- 2.2.1 Is there a case for offshoring?
- 3 Analyzing the market for offshoring analytics
- 3.1 Analytics value chain
- 3.2 The horizontal vs. vertical analytics game
- 3.3 Latest analytics deals
- 4 Key service providers
- 4.1 Offshore vendor evolution and groups
- 4.2 Key service provider profiles
- 5 Industry trends
- 5.1 Emerging analytics offshoring ecosystem
- 5.2 Where to source analytics?
- 5.3 What about demand from horizontals vs. verticals?
- 5.4 To bundle or not to bundle?
- 5.5 Opportunities from changing regulatory framework
- 5.6 The price is right…?
- 5.7 On vendor consolidation, strategy and competition: Why can’t we all just get along?
- 6. HfS Form Guide
- 7. Recommendations
- 7.1 Recommendations for buyers of analytics services
- 7.2 Recommendations for service providers
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