Generic Competition 2009 to 2013

Urch Publishing
April 1, 2009
142 Pages - SKU: URC6046572
License type:
Countries covered: United States, Europe

In the US these expiries will happen at a steadily increasing rate,peaking at 20 in 2012. However, the revenue loss will be morecatastrophic, with the peak exposure of high-earning products occurring in 2011, when both Lipitor and Plavix are now expected toface generic competition.

The period 2009-13 will see major companies facing very different degrees of exposure to the potential loss of revenue to generics.

Eli Lilly, Pfizer, Bristol-Myers Squibb, Merck and Takeda all face the potential loss of over 40% of their revenues, while companies such as Roche, Abbott and Astellas face minimal exposure.

Others face varying degrees of exposure - often around 20% - and for many companies the most critical years will be 2011 and/or 2012. Potentially the most seriously impacted, because of their over-reliance on a single product are Pfizer, for which Lipitor accounted for 25% of its 2007 revenues, and Bristol-Myers Squibb, for which Plavix accounted for 30% of its 2007 revenues.

2009 loss of patent protection for 10 products in Europe and potentially 7 in the US. In Europe the most significant development will be the loss of market exclusivity for two of the leading anti-ulcer drugs, namely Nexium and Pantozol. In the US the most significant patent expirations will be for the anti-ulcer drug Prevacid and for the anticonvulsant Topamax.

2010 loss of patent protection for 6 products in Europe and 10 in the US. In Europe the most significant loss of exclusivity will be for the anticonvulsant Keppra, while in the US Advair will potentially lose exclusivity, although generics will be less readily introduced. Also losing exclusivity will be the blockbusters Cozaar, Protonix and Aricept.

2011 will be potentially a nadir for the innovative pharmaceutical industry, with four products with combined US sales of $16bn (in 2007) amongst those losing market exclusivity. In Europe 11 products, most notably Lipitor but also Actos and Zyprexa, will lose market exclusivity. In the US a total of 13 products will lose exclusivity. While Lipitor with 2007 sales of $7.2bn will be the most significant, several other blockbuster agents will also lose exclusivity: Plavix $4.1bn, Seroquel $2.9bn, Actos $2.3bn, Zyprexa $2.2bn and Levaquin $1.6bn.

2012 will see a large number of drugs lose patent protection - a total of 20 significant products in the US and 14 in Europe. The most significant developments in Europe will be the loss of exclusivity for the antihypertensives Atacand and Aprovel. In the US the 20 drugs losing exclusivity will include three with 2007 US sales in excess of $2bn: the antidepressant Lexapro, the anti-asthmatic agent Singulair and the antihypertensive Diovan.

2013 will see the loss of patent protection for 10 products in Europe and 9 in the US. In Europe the key developments will be the loss of exclusivity for Plavix and Seretide plus a number of antiviral agents. In the US the key developments will be the loss of exclusivity for Aciphex and for Cymbalta.

Generic Competition 2009 to 2013: The impact of patent expiries on sales of major drugs is a 53,000 word report that provides the valuable market data and insight that both ethical and generic pharmaceutical companies will find useful in their business.

This unique report will describe in detail which major selling drugs will be affected by patent expiry and the likely financial effect on the producer company.

The following information for each drug is provided:
  • Indication
  • Manufacturer
  • Revenues ($m) for 2003-98 (total and US)
  • % of company’s 2007 revenues
  • Share of market segment
  • Key competitors
  • Patent Status in US, Japan, France, Germany, Italy, Spain and UK
  • Patenting activity by generics companies
  • Generic regulatory filing activity
  • Pending litigation issues
  • Share of market segment
Impact of generic substitutes:
  • Directly on distributor
  • Indirectly on competitors
  • On market segment
  • Distributor(s)
  • Franchise defence strategies
Key features of this report
  • Reviews of over 40 major drugs that will come off patent between 2009 and 2013
  • Listing of generic regulatory filing activity
  • Solid overview of market for generic drugs over the next four years
  • Global product sales figures for years 20052008 with share by company revenue & market segment


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