Luxury Jewelry Snapshot Report 2009: A Trend Report On The Market For Luxury Jewelry

Stevens, PA August 12, 2009 -- Unity Marketing has just released a short, but sweet report with key facts and figures on the luxury market for jewelry. Entitled the Luxury Jewelry Snapshot Report 2009. This succinct trend report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in what jewelry products affluent consumers are buying, how much they are spending and the trends in where they are making their purchases.

It includes details, facts and figures taken from Unity Marketing's Luxury Report 2009: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2007 and 2008.

Contained in this new concise snapshot report are these essential facts and figures that can give direction to luxury marketers' business and strategic plans.

• What jewelry items, including men and women's jewelry items, are of most of interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
• Trends in men and women's jewelry purchases by material (i.e. gold, silver, platinum, etc.) and gemstone (i.e. diamonds, other precious stones, semi-precious stones, pearls, etc.)
• Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on luxury jewelry product purchases.
• Which retailers are the hot destinations for jewelry shopping, and which are still struggling to get into the game.
• Which of the more than 25 jewelry brands included in the survey resonate most strongly with the affluent consumer, especially among the ultra-affluent segment (HHI $250,000) who are the most loyal customers for the leading luxury brands.
• What marketing messages affluent consumers find most attractive in the jewelry sector.