Luxury Automobile Snapshot Report 2009: A Trend Report On The Market For Luxury CarsUnity Marketing Inc.August 1, 2009 27 Pages - SKU: UM2418725 |
| Unity Marketing has just released a short, but sweet report with key facts and figures on the luxury market for automobiles. Entitled the Luxury Automobile Snapshot Report 2009. This succinct trend report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in the types of automobiles affluent consumers are buying and trends in how much they are spending.
It includes details, facts and figures taken from Unity Marketing's Luxury Report 2009: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2007 and 2008. Contained in this new concise snapshot report are these essential facts and figures that can give direction to luxury marketers' business and strategic plans.
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Additional Information
Report Excerpt
LUXURY TRACKING SURVEY METHODOLOGY
Unity Marketing tracks purchases and spending on luxuries among affluent consumers every three months
This report summarizes the results of the Luxury Tracking Survey recording luxury purchases throughout 2008 in four quarterly surveys among 1,000-1,200 affluent purchasers of one or more luxuries in the study period. The results for 2008 are compared to surveys conducted throughout 2007 and in some case where comparable data is available for 2006.
Unity Marketing’s luxury tracking study is intended to keep luxury brand marketers’ and retailers’ fingers on the changing pulse of the luxury market. Through regular quarterly surveys, companies will better understand the shopping and buying habits of their affluent customers and anticipate how they will be spending their luxury budgets in the coming months.
Related Markets
- Consumer Goods & Retailing
- Luxury Goods
- Lifestyle & Economics
- Affluent Market
- Transportation & Shipping
- Automotive
