Experiential Luxury Report 2009: Ultimate Guide to the Luxury Consumer Market for Travel & Other Experiences

This report provides data about the purchase behavior of the nation's top quintile of affluent high-end shoppers. The report contains detail statistics about what luxuries affluents bought; how much they spent including product level detail for two consecutive years for trend analysis; the types of stores that attract the consumers' share of wallet by category; and the brands they support. Also included are wrap ups of special investigations into the mindset of luxury consumers, including how the recession is affecting their shopping; role of green marketing in their purchase decisions; and how they use the Internet in support of their luxury lifestyles.

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Report Excerpt:

LUXURY TRACKING SURVEY METHODOLOGY

Unity Marketing tracks purchases and spending on luxuries among affluent consumers every three months

This report summarizes the results of the Luxury Tracking Survey recording luxury purchases throughout 2008 in four quarterly surveys among 1,000-1,200 affluent purchasers of one or more luxuries in the study period. The results for 2008 are compared to surveys conducted throughout 2007 and in some case where comparable data is available for 2006.

Unity Marketing’s luxury tracking study is intended to keep luxury brand marketers’ and retailers’ fingers on the changing pulse of the luxury market. Through regular quarterly surveys, companies will better understand the shopping and buying habits of their affluent customers and anticipate how they will be spending their luxury budgets in the coming months.