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1Q2009 Luxury Tracking survey with report on luxury market after the recessionUnity Marketing Inc.May 22, 2009 216 Pages - SKU: UM2292185 |
New Research Study Answers the Most Pressing Questions about the Future of Luxury Brands after the Recession:
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- Chapter 1Introduction
- Special Investigation: Luxury Consumers How the Recession Is Affecting Their Luxury Lifestyles
- Qualitative and quantitative research methodologies
- What the word "Luxury" means to affluents
- Luxury Marketers >> Take Action:
- Luxury is both material and experiential
- Luxury Marketers >> Take Action
- Role of luxury in the affluent's lifestyle
- Luxury Marketers >> Take Action:
- The recession has had wide spread negative impacts on affluent consumers' incomes and lifestyles
- Figure 1: How current recession impacted one's financial situation
- Figure 2: Changes to personal financial situation
- Impact of economic crisis on affluents' wealth
- Figure 3: Changes in Wealth Past 12 Months
- Affluents are being more careful about their spending
- Luxury Marketers >> Take Action:
- Status is out, anti-status is in
- Luxury Marketers >> Take Action
- Luxury brands have to deliver exceptional quality; they can't rest solely upon brand or reputation
- Luxury Marketers >> Take Action
- The Good-The Bad- The Ugly in the current recession
- Figure 4: Changes made in shopping due to recession
- Luxury Marketers >> Take Action:
- Luxury Marketers >> Take Action:
- Luxury Marketers >> Take Action:
- Luxury Marketers >> Take Action:
- Luxury Marketers >> Take Action:
- Luxury Marketers >> Take Action:
- Overview Attitude Statements
- Figure 5: Attitudes Statements Agreement
- Chapter 2 Luxury Tracking Study Topline Findings
- LCI Experiences Strongest Rise Since Tracking began
- Figure 6: Luxury Consumption Index
- Luxury Consumers¡¯ Feelings of Financial Well-Being
- Figure 7: Feelings of Financial Well-Being
- Spending Trends on Luxury In Past Twelve Months
- Figure 8: Trends on Spending on Luxury in the Past Twelve Months
- Luxury Consumers' Future Spending Expectation
- Figure 9: Trends in Spending on Luxury in the Coming Twelve Months
- Confidence in Financial Health of Country
- Figure 10: Financial Health of the Country
- Financial Prospects in Next Twelve Months
- Figure 11: Financial Prospects Next Twelve Months
- Investments and Savings in the Current Quarter
- Figure 12: Trends in Saving and Investing Now Compared with Twelve Months Ago
- Investments and Savings in the Coming Year
- Figure 13: Trends in Saving and Investing in Coming Twelve Months
- Ways Affluent Consumers Are Changing their Lifestyles
- Figure 14: Changes in Luxury Consumer Lifestyles
- Total Luxury Purchase Incidence
- Figure 15: Overall Luxury Purchase Incidence (All Affluent Consumers)
- ¡ú Key Finding: Implications For Marketers on Purchase Incidence
- Luxury Purchase Incidence
- Figure 16: Luxury Purchase Incidence
- Luxury Consumers¡¯ Average Spending on Luxuries
- Figure 17: Average Spending on Luxuries
- Spending by Income Segment
- Figure 18: Luxury Spending by Income Segments (current quarter and same period year ago)
- Total Spending by Age Segments
- Figure 19: Total Spending on Luxury by Age Segments -- Young Affluents and Over 40 Year Olds (Current period and same period previous year)
- Total Luxury Spending by Gender
- Figure 20: Total Spending on Luxury by Gender (Current period and same period previous year)
- Trends in Spending by Key Demographic Segments
- Figure 21: Trends in Spending on Luxury by Demographic Segment (Age, Gender, Income)
- Where Luxury Consumers Shopped for Their Luxury Goods
- Home Luxury Goods
- Figure 22: Favorite Shopping Destinations for Home Luxury Goods Shoppers
- Personal Luxury Goods
- Figure 23: Favorite Shopping Destinations for Personal Luxury Goods Shoppers
- Luxury Shoppers¡¯ Favorite Department Stores
- Figure 24: Store Brand Usage for Any Luxury Shopping
- Chapter 3 Home Luxury Purchase Detail
- Home Luxury Purchase Incidence
- Figure 25: Home Luxury Purchase Incidence
- Home Luxury Spending
- Figure 26: Home Luxury Spending
- Home Luxury Spending by Demographic Segments
- Figure 27: Total Home Luxury Spending by Demographic Segments
- Art & Antiques Purchase Details
- Type of Art and Antiques Bought
- Figure 28: Type of Art Bought
- Amount Spent on Art & Antiques
- Figure 29: Art & Antique Spending by Demographic Segment
- Art & Antique: Estimated Spending by Product
- Figure 30: Estimated Spending on Luxury Art & Antique Products
- >>Art Luxury Marketers: Take Action
- Where People Shopped for Luxury Art & Antiques
- Figure 31: Art & Antiques Shopping Choices
- Estimated Spending on Art & Antiques by Type of Store
- Figure 32: Estimated Spending on Luxury Art & Antiques by Type of Store
- Home Electronics Purchase Details
- Type of Home Electronics Bought
- Figure 33: Type of Electronics Bought
- Amount Spent on Luxury Home Electronics
- Figure 34: Electronics Spending by Demographic Segment
- Electronics & Photography: Estimated Spending by Product
- Figure 35: Estimated Spending on Luxury Electronics & Photography Equipment Products
- Where People Shopped for Luxury Home Electronics
- Figure 36: Electronics & Photography Shopping Choices
- Estimated Spending on Electronics & Photography Equipment by Type of Store
- Figure 37: Estimated Spending on Luxury Electronics by Type of Store
- Home and Personal Electronics Brand Usage
- Figure 38: Electronics & Photography Brand Purchase
- Home Decorating Fabrics, Window & Wall Coverings Purchase Details
- Type of Home Decorating Fabrics, Window & Wall Coverings Bought
- Figure 39: Type of Home Decor Fabrics, Window & Wall Coverings Bought
- Amount Spent on Home Decorating Fabrics, Window & Wall Coverings
- Figure 40: Spending Fabrics, Window, Wall Coverings by Demographic Segment
- Home D¨¦cor Fabrics, Window & Wall Coverings: Estimated Spending by Product
- Figure 41: Estimated Spending on Luxury Fabrics, Window & Wall Coverings
- Where People Shopped for Luxury Home Decorating Fabrics, Window and Wall Coverings
- Figure 42: Home Decorating Fabrics, Windows & Wall Coverings Shopping Choices
- Estimated Spending on Fabrics, Window & Wall Coverings by Type of Store
- Figure 43: Estimated Spending on Luxury Fabrics, Wall & Window Coverings by Type of Store
- Furniture, Lamps & Floor Coverings Purchase Details
- Type of Furniture, Lamps & Floor Coverings Bought
- Figure 44: Type of Furniture, Lamps, Floor Coverings Bought
- Amount Spent on Furniture, Lamps and Floor Coverings
- Figure 45: Furniture, Lamps and Floor Covering Spending by Demographic Segment
- Furniture, Lamps and Rugs: Estimated Spending by Product
- Figure 46: Estimated Spending on Luxury Furniture, Lamps and Floor Coverings Products
- Where People Shopped for Luxury Furniture, Lamps and Floor Coverings
- Figure 47: Furniture, Lamps, Floor Coverings Shopping Choices
- Estimated Spending on Furniture, Lamps and Rugs by Type of Store
- Figure 48: Estimated Spending on Luxury Furniture, Maps and Rugs by Type of Store
- Garden, Outdoor, Lawn & Patio Products Purchase Details
- Type of Garden/Outdoor Bought
- Figure 49: Type of Garden/Outdoor Living Luxuries Bought
- Amount Spent on Garden
- Figure 50: Garden/Outdoor Spending by Demographic Segment
- Outdoor/Garden Luxury: Estimated Spending by Product
- Figure 51: Estimated Spending on Luxury Outdoor/Garden by Products
- >>Garden and Outdoor Luxury Marketers: Take Action
- Where People Shopped for Luxury Garden, Outdoor, Lawn, & Patio Products
- Figure 39: Garden, Outdoor, Patio, Lawn Shopping Choices
- Estimated Spending on Outdoor/Garden by Type of Store
- Figure 52: Estimated Spending on Luxury Outdoor & Garden by Type of Store
- Kitchenware, Cookware & Housewares Purchase Detail
- Type of Kitchenware, Cookware & Housewares Bought
- Figure 53: Type of Kitchenware, Cookware, Housewares Bought
- Amount Spent on Kitchenware, Cookware & Housewares
- Figure 54: Kitchenware, Housewares Spending by Demographic Segment
- Kitchenware, Housewares: Estimated Spending by Product
- Figure 55: Estimated Spending on Luxury Kitchenware, Housewares by Product
- Where People Shopped for Luxury Kitchenware, Cookware, Housewares
- Figure 56: Kitchenware, Cookware, Housewares Shopping Choices
- Estimated Spending on Kitchenware, Housewares by Type of Store
- Figure 57: Estimated Spending on Kitchenware, Housewares by Type of Store
- Kitchen Appliances, Bath & Building Products Purchase Details
- Type of Kitchen Appliances, Bath & Building Products Bought
- Figure 58 : Type of Kitchen Appliances, Bath & Building Products Bought
- Amount Spent on Kitchen Appliances
- Figure 59: Kitchenware, Housewares Spending by Demographic Segment
- Kitchen Appliances, Building & Bath: Estimated Spending by Product
- Figure 60: Estimated Spending on Luxury Kitchen Appliances, Bath and Building Products
- Where People Shopped for Luxury Kitchen Appliances, Bath and Building Products
- Figure 61: Kitchen Appliances, Bath & Building Products Shopping Choices
- Estimated Spending on Kitchen Appliances, Bath & Building Products by Type of Store
- Figure 62: Estimated Spending on Kitchen Appliances, Building and Bath Products by Type of Store
- Linens & Bedding Products Purchase Details
- Type of Linens and Bedding Bought
- Figure 63: Types of Linens & Bedding Bought
- Amount Spent on Linens and Bedding
- Figure 64: Linens and Bedding Spending by Demographic Segment
- Linens & Bedding: Estimated Spending by Product
- Figure 65: Estimated Spending on Luxury Linens & Bedding Products
- Where People Shopped for Luxury Linens & Bedding Products
- Figure 66: Linens & Bedding Shopping Choices
- Estimated Spending on Linens & Bedding by Type of Store
- Figure 67: Estimated Spending on Linens & Bedding by Type of Store
- Tabletop, Dinnerware, Flatware, Servingware Purchase Details
- Type of Tabletop Purchased
- Figure 68: Type of Tabletop Purchased
- Amount Spent on Tabletop
- Figure 69: Tabletop Spending by Demographic Segment
- Tabletop: Estimated Spending by Product
- Figure 70: Estimated Spending on Luxury Tabletop Products
- Where People Shopped for Luxury Tabletop Products
- Figure 71: Tabletop Shopping Choices
- Estimated Spending on Tabletop by Type of Store
- Figure 72: Estimated Spending on tabletop by Type of Store
- Tabletop Brand Usage
- Figure 73: Tabletop Brand Awareness & Usage
- Biggest Winners & Losers in the Home Luxury Market
- Figure 74: Top Ten Fastest Growing Products and Biggest Losers in Home Luxury (current quarter compared to previous quarter)
- Chapter 4 Personal Luxury Purchases Detail
- Personal Luxury Purchase Incidence
- Figure 75: Personal Luxury Purchase Incidence
- Personal Luxuries Spending
- Figure 76: Personal Luxury Spending,
- Personal Luxury Spending by Demographic Segments
- Figure 77: Personal Luxury Spending by Demographic Spending
- Where Personal Luxuries Are Bought
- Figure 78: Where Luxury Consumers Shop for Personal Luxuries
- Automobiles & Recreational Vehicles - Purchase Details
- Amount Spent on Automobiles & Recreational Vehicles
- Figure 79: Automobile Spending by Demographic Segment
- >> Automobile Luxury Marketers: Take Action
- Type of Luxury Automobile Bought
- Figure 80: Type of Luxury Automobile
- Country of Origin
- Figure 81: Country of Origin
- Clothing & Apparel - Purchase Details
- Type of Clothing & Apparel Bought
- Figure 82: Type of Clothing & Apparel Bought
- Amount Spent on Clothing & Apparel
- Figure 83: Clothing and Apparel Spending by Demographic Segment
- Clothing & Apparel: Estimated Spending by Product
- Figure 84: Estimated Spending on Luxury Clothing & Apparel (2007-2008)
- Where People Shopped for Luxury Clothing & Apparel
- Figure 85: Clothing & Apparel Shopping Choices
- Estimated Spending on Clothing & Apparel by Type of Store
- Figure 86: Estimated Spending on Luxury Clothing & Apparel by Type of Store
- Clothing & Apparel Brand Usage
- Figure 87: Clothing & Apparel Brand Usage
- Fashion Accessories - Purchase Details
- Type of Fashion Accessories Bought
- Figure 88 : Type of Fashion Accessories Bought
- Amount Spent on Fashion Accessories
- Figure 89: Fashion Accessories Spending by Demographic Segment
- Fashion & Accessories: Estimated Spending by Product
- Figure 90: Estimated Spending on Luxury Fashion Accessories (2007-2008)
- Where People Shopped for Luxury Fashion Accessories
- Figure 59: Fashion Accessories Shopping Choices
- Estimated Spending on Fashion Accessories by Type of Store
- Figure 91: Estimated Spending on Fashion Accessories by Type of Store
- Luxury Fashion Accessories Brand Usage
- Figure 92: Fashion Accessories Brand Usage
- Fragrance, Cosmetics, and/or Beauty Products - Purchase Details
- Type of Cosmetics Bought
- Figure 93: Type of Cosmetics & Beauty Products Bought
- Amount Spent on Fragrance, Cosmetics and/or Beauty Products
- Figure 94: Fragrance, Beauty, Cosmetic Spending by Demographic Segment
- Cosmetics & Beauty: Estimated Spending by Product
- Figure 95: Estimated Spending on Luxury Cosmetics and Beauty Products
- Where People Shopped for Luxury Fragrance, Cosmetics and/or Beauty Products
- Figure 96: Fragrance, Cosmetics, Beauty Products Shopping Choices
- Estimated Spending on Beauty by Type of Store
- Figure 97: Estimated Spending on Luxury Beauty by Type of Store
- Cosmetics, Beauty Products, Fragrances Brand Usage
- Figure 98: Beauty Brands Purchase Incidence
- Wine & Spirits Purchase Details
- Type of Wine & Spirits Bought
- Figure 99: Type of Wine & Spirits Bought
- Amount Spent on Wine & Spirits
- Figure 100: Wine & Spirit Spending by Demographic Segment
- Wine & Spirits: Estimated Spending by Product
- Figure 101: Estimated Spending on Luxury Wine & Spirits by Product Type
- Jewelry - Purchase Details
- Type of Jewelry Bought
- Figure 102: Type of Jewelry Bought
- >>Jewelry Luxury Marketers: Take Action
- Amount Spent on Jewelry
- Figure 103: Jewelry Spending by Demographic Segment
- Estimated Spending on Women's & Men's Jewelry
- Figure 104: Estimated Spending on Women's & Men's Jewelry
- Type of Women¡¯s Jewelry Bought
- Figure 105: Type of Women¡¯s Jewelry Bought
- Women's Jewelry: Estimated Spending by Product Type
- Figure 106: Estimated Spending on Women's Jewelry by Product Type
- Type of Men¡¯s Jewelry Bought
- Figure 107: Type of Men's Jewelry Bought
- Women's Material of Composition
- Figure 108: Material of Composition Women¡¯s Jewelry
- Women's Jewelry: Estimated Spending by Product Material & Gemstone
- Figure 109: Estimated Spending on Women's Jewelry by Material
- Figure 110: Estimated Sales of Women's Jewelry by Gemstone
- Men's Material of Composition
- Figure 111: Men's Jewelry: Material of Composition
- Where People Shopped for Jewelry
- Figure 112: Jewelry Shopping Choices
- Estimated Spending on Jewelry by Type of Store
- Figure 113: Estimated Spending on Jewelry by Type of Store
- Jewelry Brand Usage
- Ultra-affluents strongly attracted to luxury jewelry brands
- Figure 114: Jewelry Brand Usage
- Watches - Purchase Details
- Type of Watches Bought
- Figure 115: Type of Watches Bought
- Amount Spent on Watches
- Figure 116: Watches Spending by Demographic Segment
- Watches: Estimated Spending by Type
- Figure 117: Estimated Sales of Watches by Type
- Material of Composition Formal/Dress Watches
- Figure 118: Material of Composition Formal/Dress Watches
- Where People Shopped for Luxury Watches
- Figure 119: Watches Shopping Choices
- Estimated Spending on Watches by Type of Store
- Figure 120: Estimated Spending on Watches by Type of Store
- Watches Brand Usage
- Watches Brand Usage
- Figure 121: Watch Brand Usage
- Personal Electronics - Purchase Details
- Type of Personal Electronics Bought
- Figure 122: Type of Personal Electronics Bought
- Amount Spent on Personal Electronics
- Figure 123: Personal Electronics Spending by Demographic Segment
- Personal Electronics: Estimated Spending by Type
- Figure 124: Estimated Sales of Personal Electronics by Type
- Where People Shopped for Luxury Personal Electronics
- Figure 125: Personal Electronics Shopping Choices
- Estimated Spending on Personal Electronics by Type of Store
- Figure 126: Estimated Spending on Personal Electronics by Type of Store
- Personal Electronics Brands
- Biggest Winners & Losers in the Personal Luxury Market
- Figure 127: Top Ten Fastest Growing Products and Biggest Losers in Personal Luxury Market
- Chapter 5 Experiential Luxury Purchases Detail
- Luxury Experiences Purchase Incidence
- Figure 128: Experiential Purchase Incidence
- Luxury Consumers' Average Spending on Experiential Luxuries
- Figure 129: Experiential Luxury Spending
- Experiential Spending by Demographic Segment
- Figure 130: Experiential Spending by Demographic Segment
- Luxury Dining Purchase Details
- Amount Spent on Luxury Dining
- Figure 131: Fine Dining Spending by Demographic Segment
- Fine Dining Brand Purchase
- Figure 132: Multi-Chain Restaurants Brand Preference
- Figure 133: Celebrity Chef Brand Prefernece
- Luxury Entertainment Purchase Details
- Amount Spent on Luxury Entertainment
- Figure 134: Entertainment Spending by Demographic Segment
- Luxury Home Services Purchase Details
- Type of Home Services
- Figure 135: Type of Home Services Bought
- Amount Spent on Luxury Home Services
- Figure 136: Home Services Spending by Demographic Segment
- Luxury Spa, Massage and Beauty Treatment Purchase Details
- Type of Spa, Massage, Beauty Treatment Services Purchased
- Figure 137: Type of Spa, Beauty Services Bought
- Amount Spent on Luxury Spa, Massage and Beauty Treatment
- Figure 138: Spa, Massage, Beauty Services Spending by Demographic Segment
- Luxury Travel Purchase Details
- Foreign Travel Choices
- Figure 139: Type of Foreign Travel Bought
- Domestic Travel Choices
- Figure 140: Type of Domestic Travel Bought
- Number of Days for Travel
- Figure 141: Number of Vacation Days
- Amount Spent on Luxury Travel
- Figure 142: Travel Spending by Demographic Segment
- Luxury Hotel Brand Preferences
- Figure 143: Luxury Hotel Brand Purchases
- Luxury Tracking Survey Methodology
- Quarterly Tracking of Luxury Consumer Purchasing
- Luxury Consumers and How the Recession Is Affecting Their Spending Was investigated in More Depth
- Sample Demographics
- Income Demographics
- Figure 144: Income Demographics
- Gender
- Age Distribution
- Figure 145: Age Distribution Generations
- Figure 146: Generations
- Other Demographic Variables
Related Markets
- Consumer Goods & Retailing
- Luxury Goods
- Lifestyle & Economics
- Affluent Market
- Product Consumption
- General Product Consumption
