This report analyzes the grocery retail market in Tanzania. It provides in depth historic data and five year forecasts on the growth of the grocery retail market. The report is split into chapters looking at the changing retail landscape, the underlying market dynamics powering growth, the market size and the leading supermarket chains, and the future outlook – for supermarket retailing, online grocery retail and out-of-town grocery retail
Assess the key drivers of grocery retail market growth and their impact on spending growth
Quantify the size of the grocery retail market and the role of modern trade in it
Identify the leading supermarket chains, the size of their networks and their position in the market
Understand the future of the grocery retail market and the factors that will shape market success
Forecast grocery retail spend through to 2020
The rate of urbanization in Tanzania will almost double through to 2050, from 28.6% in 2015 to 50.0% in 2050. The number of urban consumers will more than double over the same period, from 15.0m in 2015 through to 64.6m in 2050. Especially in Dar es Salaam, this growth will mostly come from poorer and aspirational consumers in unplanned, slum housing.
We consider Tanzania one of the top 10 grocery retail battlegrounds in Africa. Tanzania is often overlooked in favor of the larger and more established Kenyan market. Compared to Kenya, Tanzania offers a more open landscape for international investors because of the relative lack of retail consolidation.
In Tanzania we estimate that modern trade accounts for only 10% of sales by value.
At the moment, Shoppers, Shrijee’s and Nakumatt all occupy a similar position –larger format supermarkets, mostly in Dar es Salaam, aimed at the middle class and with a large range of products imported from Kenya, Dubai, India and Europe.
What are the key drivers of grocery retail market growth?
What is the size of the grocery retail market
Who are the leading supermarket chains?
Which factors will shape market success?
How will grocery retail spend growth through to 2020?