This report analyzes the grocery retail market in Ghana. It provides in depth historic data and five year forecasts on the growth of the grocery retail market. The report is split into chapters looking at the changing retail landscape, the underlying market dynamics powering growth, the market size and the leading supermarket chains, and the future outlook – for supermarket retailing, online grocery retail and out-of-town grocery retail
Assess the key drivers of grocery retail market growth and their impact on spending growth
Quantify the size of the grocery retail market and the role of modern trade in it
Identify the leading supermarket chains, the size of their networks and their position in the market
Understand the future of the grocery retail market and the factors that will shape market success
Forecast grocery retail spend through to 2020
By 2050, more than twice as many Ghanaians will live in cities than do now –bringing nearly twenty million more consumers within reach of a wider range of products and services, including new modern retail developments
We have given Ghana a grocery retailer consolidation score of just 0.28 (as an indication of market maturity, Namibia, which leads the index, has a score of 11.50).
The grocery retail market in Ghana grew at a CAGR of 5.2% over the period 2011 to 2015. Most of that growth was driven by rapid rises in consumer spending between 2011 and 2013. It is the 11th largest grocery retail market in Africa, and the second largest in West Africa –after Nigeria’s.
What are the key drivers of grocery retail market growth?
What is the size of the grocery retail market
Who are the leading supermarket chains?
Which factors will shape market success?
How will grocery retail spend growth through to 2020?