Five Dominating Advertising Approaches Dealing with RecessionTrendsSpotting.comMarch 3, 2009 35 Pages - SKU: TNDS2502538 |
In this report we present the actual campaigns falling under each strategy and discuss their advantages and risks. Introducing research on past recessions and the views of distinguished marketing analysts will allow a deep understanding of the challenges advertising is facing today. In the Report “Five Dominating Advertising Approaches Dealing with Recession” we provide business insights for advertising strategists seeking an optimal approach to manage brands in times of recession. Case-studies presented in this report: Allstate Insurance, American Express, Brooks Brothers, Bud Light, CareerBuilder.com, Chevrolet, Chrysler, Coca-Cola, Coors Light, Denny’s, Dunkin’ Donuts, Fidelity, HBO, Hyundai, Jif, Kellogg’s, Kraft, Oscar Mayer, Pepsi, Pizza Hut, Starbucks, Taco Bell, Target, Travelocity, Wal-Mart, Western Union. |
