Travel and Tourism in Switzerland: Key Trends and Opportunities to 2016

Synopsis

The report provides comprehensive and in-depth market analysis, information and insights, including:

Historic and forecast tourist volumes covering the entire Switzerland travel and tourism industry

Detailed analysis of tourist spending patterns in Switzerland

The total, direct and indirect tourism output generated by each sector within the Swiss travel and tourism industry

Employment and salary trends for various sectors in the Swiss travel and tourism industry, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others

Detailed market classification across each sector, with analysis using metrics pertaining to the demand side of the tourism industry with special focus on standard industry metrics

Summary

According to the Travel and Tourism Competitive Index (TTCI), Switzerland has the most competitive travel and tourism sector in the world. In 2011, the Swiss travel and tourism industry contributed 2.5% to the national GDP and directly accounted for 4.5% of the country’s total employment. During the review period (2007–2011), the total number of trips undertaken by residents, both domestic and outbound, decreased, registering a CAGR of -1.24%. This decrease was primarily attributable to the economic downturn, a high unemployment rate and curtailed spending by residents. Switzerland is the 16th most visited country in Europe and, according to World Tourism Organization (UNWTO) data, ranked eighth in the region for international tourism receipts in 2011.

Scope

This report provides an extensive analysis related to the impact of the travel and tourism industry on the Swiss economy:
• It details historical values for the Swiss travel and tourism industry for 2007–2011, along with forecast figures for 2012–2016
• It provides analysis of the overall travel and tourism industry, as well as individual market/category values for both the 2007–2011 review period and the 2012–2016 forecast period
• The report makes a detailed analysis and projection of tourist spending patterns in Switzerland
• The report provides employment and salary trends for various markets/categories of the travel and tourism industry

Reasons To Buy

• Take strategic business decisions using historic and forecast market data related to the Swiss travel and tourism industry
• Understand the demand side dynamics within the Swiss travel and tourism industry, along with key market trends and growth opportunities
• Identify the spending patterns of domestic, inbound and outbound tourists by individual markets/categories
• Analyze key employment and compensation data related to the travel and tourism industry in Switzerland

Key Highlights

• According to the Travel and Tourism Competitive Index (TTCI), Switzerland has the most competitive travel and tourism sector in the world.
• In 2011, the Swiss travel and tourism industry contributed 2.5% to national GDP and directly accounted for 4.5% of the country’s total employment.
• Switzerland is the 16th most visited country in Europe and, according to World Tourism Organization (UNWTO) data, ranked eighth in the region for international tourism receipts in 2011.
• The increasing strength of the Swiss franc, which has gained 24% against the euro since 2009, caused a decline in sales for Swiss retailers and hoteliers.
• Switzerland Tourism branded 2012 as the ‘Year of Water’ to celebrate the country’s popular lakes, rivers and glaciers. The government is focusing on key source markets such as India, China, Brazil and Gulf countries for marketing campaigns in 2012 as European tourists may not spend as much due to the euro crisis.