Travel and Tourism in Slovakia: Key Trends and Opportunities to 2016

Synopsis

The report provides comprehensive and in-depth analysis, information and insights related to tourist flows in Slovakia, including:

• Analysis of factors that influence demand in the Slovakian travel and tourism industry
• Historic and forecast tourist volumes covering the entire travel and tourism industry in Slovakia
• Detailed analysis of domestic, inbound and outbound tourist flows by geographic region and purpose of travel

Summary

Slovakia’s travel and tourism sector generated 2.4% of the national GDP and created 138,000 jobs, representing 6% of the country’s total employment in 2011. Of the total jobs created through the travel and tourism sector, 55,000 jobs were direct industry jobs, while 83,000 jobs were created through the travel and tourism supply chain. The total number of domestic and outbound trips undertaken by the Slovakian population decreased from 2007 to 2011 at a CAGR of -3.68%. This decline was mainly due to the global financial crisis, which caused job losses and low levels of consumer confidence. However, tourist volume recovered at a slow pace in 2011, due to the country’s recovering economy, rising employment rate, improved tourism infrastructure and government promotion of tourism activities.

Scope

This report provides an extensive analysis related to tourism demands and flows in Slovakia:

It details historical values for the Slovakian tourism industry for 2007–2011, along with forecast figures for 2012–2016

It provides comprehensive analysis of travel and tourism demand factors with values for both the 2007–2011 review period and the 2012–2016 forecast period

The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows in Slovakia

Reasons To Buy

• Take strategic business decisions using detailed historic and forecast data related to tourist flows in Slovakia
• Understand the demand factors within the Slovakian travel and tourism industry along with key market trends and growth opportunities
• Analyze the domestic, inbound and outbound tourist flows by geographic region and purpose of visit

Key Highlights

• Travel and tourism is a dynamic business in Slovakia. There are over 20,000 enterprises involved in tourism services in the country.
• Slovakia’s travel and tourism sector generated 2.4% of the national GDP and created 138,000 jobs, representing 6% of the country’s total employment in 2011.
• The Slovakian government approved the STB Marketing Strategy for 2011–2013 to reinforce the attractiveness of tourism in the country in co-operation with both the public and private sectors.
• Bratislava has become one of the fastest-growing cities for MICE tourism in Europe.
• Košice was chosen as the European Capital of Culture for 2013. This will improve the reputation of the city and enable it to attract both domestic and international tourists.