Planned Change in Marketing Expenditure Levels in the Global Hotel Supplier Industry 2012–2013: Survey Snapshot

Synopsis

• This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 162 industry executives have been captured in our in-depth survey, of which 48% represent Director and C-level respondents
• The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East
• The report covers data and analysis on planned change in marketing expenditure levels

Summary

Planned Change in Marketing Expenditure Levels in the Global Hotel Supplier Industry 2012–2013: Survey Snapshot is a new report by Timetric that analyzes how hotel supplier marketing budgets are set to change during 2012-2013. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and company size.

Scope

The report features the opinions of global hotel industry respondents related to the planned change in marketing expenditure levels.Reasons To Buy

• Identify business opportunities by investing in marketing activities