This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
The research is based on primary survey research conducted by Timetric and VRL accessing B2B panels comprised of senior decision makers and leading asset finance institutions.
The geographical scope of the research is drawing on the activity and expectations of leading industry players across Europe
The report covers data and analysis on planned change in marketing expenditure in the European asset finance industry
Planned Change in Marketing Expenditure Levels in the European Asset Finance Industry: Survey Snapshot report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry companies in Europe. This report provides the reader with a definitive analysis of the Timetric and VRL’s industry survey that the average marketing budgets of both asset finance lenders and suppliers are expected to rise by 3.2% over the next 12 months. As the average marketing budget for companies in the European asset finance industry is identified to be US$3.1 million, the average increase in budget is expected to be US$97,313 over 2013.
The report features the opinions of the European asset finance industry respondents related to the following:
Planned change in marketing expenditure
Reasons To Buy
Provides information about the planned change in marketing expenditure in the European asset finance industry