This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
The research is based on primary survey research conducted by Timetric and VRL accessing B2B panels comprised of senior decision makers and leading asset finance institutions.
The geographical scope of the research is drawing on the activity and expectations of leading industry players across Europe
The report covers data and analysis on key marketing initiatives budget allocations in the European asset finance industry
Budget Allocations on Key Marketing Initiaitves in the European Asset Finance Industry: Survey Snapshot report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry companies in Europe. This report aims to identify the alternative corporate strategies in allocating marketing funds with the help of Ansoff Matrix. Ansoff Matrix is a strategic planning tool which is used to decide the growth strategy to be followed depending on a ‘product-market’ matrix. This section of the report focuses on the organization's present and potential products and markets (customers). The analysis identifies ways to grow through existing and potential new products, in existing and proposed new markets.
The report features the opinions of the European asset finance industry respondents related to the following:
Key marketing initiatives budget allocations
Reasons To Buy
Identify alternative corporate strategies in allocating marketing funds with the help of an Ansoff Matrix.