This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
The research is based on primary survey research conducted by Timetric and VRL accessing B2B panels comprised of senior decision makers and leading asset finance institutions.
The geographical scope of the research is drawing on the activity and expectations of leading industry players across Europe
The report covers data and analysis on annual marketing budgets in the European asset finance industry
Annual Marketing Budgets in the European Asset Finance Industry: Survey Snapshot report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry companies in Europe. This report identifies the marketing budgets of these companies by company type. The average size of the annual marketing budget for European asset finance industry respondents’ companies measured US$3.1 million for 2012. Please note that the marketing budgets mentioned only relate to the respondents companies’ and is not an estimate of the overall industry.
The report features the opinions of the European asset finance industry respondents related to the following:
Annual marketing budgets
Reasons To Buy
Provides information about the size of annual marketing budgets of companies in the European asset finance industry