Too Much of a Good Thing: Managing and Monetising Australia's Mobile Data Explosion

Telsyte
January 25, 2010
23 Pages - SKU: TELS2644941
License type:
Countries covered: Australia

Produced annually as part of Telsyte's Technology Research Series, this study offers a detailed discussion on the Australian mobile data explosion situation by providing:

An analysis of the current situation supported by a five-year forecast of smartphone and mobile broadband users, plus the associated growth in mobile data bandwidth;

An examination on the impacts of the mobile data boom on users, carriers' operations, as well as carriers' costs, revenue and profitability; and how well Telstra, Optus and VHA are positioned in response to rising mobile data demands;

Practical cost-control and revenue-enhancing strategies that carriers can implement to not only mitigate but also benefit from those impacts, along with key consideration factors for those strategies;

A focused discussion on mobile QoS, a strategy expected to be widely trialled and implemented by Australian carriers in 2010, based on Telsyte's recent primary research into the topic across eight international markets; and Telsyte observations and conclusion.



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