Australian Mobile Services Market, 2009 Review & 2010-2014 Forecast
Telsyte
April 30, 2010 49 Pages - SKU: TELS2746813
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Countries covered: Australia
Produced annually as the flagship report in Telsyte's Market Analysis and Forecast Series, this study offers a detailed investigation and comprehensive analysis of the Australian mobile market by providing:
A snapshot of the Australian mobile market for the year ending December 2009, featuring the market's key performance indicators (KPIs), including subscribers, revenue and ARPU, by network generation (2G vs. 3G), by service (voice vs. non-voice), by non-voice application type (messaging, mobile broadband, paid content), and by billing status (prepaid vs. postpaid), and by user segment (consumer vs. business);
Analysis of technology and market developments in the mobile industry in the past 12 months, including the rise of smartphones and machine-to-machine usage and the fast-growing mobile broadband segment, featuring subscribers, carrier market share, revenue and ARPU;
Brief profiles of Australia's three major mobile carriers and MVNOs, including their 2008 and 2009 KPIs, strategies, market activities, presence in the consumer and business segments, and the range of smartphones they carried, as well as the analysis of the Vodafone and Hutchison merger;
Insightful analysis of industry trends and outlook with discussions on technology and regulatory developments for the next 24 months, along with Telsyte's five-year forecast from 2010 to 2014; and
Conclusion and recommendations aimed at assisting Australian mobile market players to capitalise on both short- and long-term growth opportunities.
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- 1 EXECUTIVE SUMMARY
- 2 INTRODUCTION
- 2.1 Methodology
- 2.2 Definitions
- 3 2009 AUSTRALIAN MOBILE MARKET REVIEW
- 3.1 Overall Market Review
- 3.1.1 Penetration reaching 117%... and counting
- 3.1.2 Non-voice and 3G continue to drive ARPU growth
- 3.1.3 Mobile broadband and content grow at SMS expense
- 3.1.4 Overall market shares
- 3.2 Business and Consumer Market Review
- 3.3 3G Market Review
- 3.4 Mobile Broadband Market Review
- 3.5 Mobile Market Review Summary
- 3.6 Carrier Performance and Activity Review
- 3.6.1 Telstra
- 3.6.2 Optus
- 3.6.3 VHA
- 3.6.4 MVNO
- 4 2010-2014 MARKET FORECAST AND OUTLOOK
- 4.1 Forecast Assumptions
- 4.2 Market Forecast
- 4.2.1 Subscriber forecast: towards 133% penetration in five years
- 4.2.2 Service forecast: revenues outgrowing subscribers
- 4.2.3 Paid content: fastest-growing non-voice category
- 4.2.4 Technology generation forecast: glimpse of 4G LTE
- 4.2.5 Billing status forecast: prepaid making a comeback
- 4.2.6 Mobile broadband forecast: cost far outstripping revenue
- 4.2.7 Five-year mobile market forecast summary
- 4.3 24-Month Market Outlook
- 4.3.1 4G LTE: a new era has arrived
- 4.3.2 Location driving both business and consumer app markets
- 4.3.3 Mobile QoS and app-aware services
- 4.3.4 Fresh new smartphone war has begun… again
- 4.3.5 Rise of “fourth screen” and consumer cloud computing
- 4.3.6 Emergence of carrier-owned app stores and concierge services
- 4.3.7 New vertical and machine-to-machine opportunities
- 4.3.8 WiMAX re-establishing itself… but still no competitor to LTE
- 5 CONCLUSION AND RECOMMENDATIONS
- 6 RELATED RESEARCH
- Figures
- Figure 1 - Australian Mobile Subscribers and Annual Service Revenue, 2005-2009
- Figure 2 - Australian Mobile Subscribers and Penetration Rates, 2005-2009
- Figure 3 - Examples of Mobile Phones Aimed At Young Children and Seniors
- Figure 4 - Australian Mobile Subscriber share by form factor, 2009
- Figure 5 - Australian Mobile Annual Service Revenue, Voice vs Non-Voice, 2005-2009
- Figure 6 - Australian Mobile Monthly ARPU, 2005-2009
- Figure 7 - Australian Mobile Monthly ARPU by Generation, 2004-2009
- Figure 8 - Australian Mobile Non-Voice Revenue by Application Type, 2009
- Figure 9 - Australian Mobile Subscriber Market Share by Carrier, 2009
- Figure 10 - Australian Mobile Revenue Market Share by Carrier, 2009
- Figure 11 - Australian Mobile Subscriber Market Share by User Segment, 2009
- Figure 12 - Australian Mobile Subscribers by Technology Generation, 2005-2009
- Figure 13 - Australian Mobile Service Revenue by Technology Generation, 2005-2009
- Figure 14 - Australian 3G Subscriber Share by Provider, 2009
- Figure 15 - Australian 3G Service Revenue Share by Provider, 2009
- Figure 16 - Australian Mobile Broadband Subscriber Share by Provider, 2009
- Figure 17 - Telstra Next G Coverage Map, 2009
- Figure 18 - Optus’ 3G Coverage Map, 2009
- Figure 19 - VHA’s 3G Coverage Map, 2009
- Figure 20 - Australian Mobile Subscriber and Penetration Rate Forecast, 2010-2014
- Figure 21 - Australian Mobile Service Subscriber and Revenue Forecast, 2010-2014
- Figure 22 - Australian Mobile Service Revenue Forecast, Voice vs Non-Voice, 2010-2014
- Figure 23 - Australian Mobile Monthly ARPU Forecast, Voice vs Non-Voice, 2010-2014
- Figure 24 - Australian Mobile Non-Voice Service Revenue Forecast by Application Type, 2010-2014
- Figure 25 - Australian Mobile Subscriber Forecast by Technology Generation, 2010-2014
- Figure 26 - Australian Mobile Revenue Forecast by Technology Generation, 2010-2014
- Figure 27 - Australian Mobile Monthly ARPU Forecast by Technology Generation, 2010-2014
- Figure 28 - Australian Mobile Subscriber Forecast by Billing Status, 2010-2014
- Figure 29 - Australian Mobile Broadband Subscriber Forecast, 2010-2014
- Figure 30 - Australian Mobile Broadband Traffic vs. Revenue, 2010-2014
- Figure 31 - Telstra’s LTE Roadmap
- Figure 32 - Proposed LTE Spectrum Band for Australia
- Figure 33 - Current and Planned Usage of Business Mobile Applications, 2009
- Figure 34 - Current and Planned Usage of Consumer Mobile Applications, 2009
- Figure 35 - New vertical and machine-to-machine opportunities
- Tables
- Table 1 - Australian 3G Network Deployment, 1Q 2010
- Table 2 - Australian Mobile Broadband Offerings by Carrier, 1Q 2010 vs. 2Q 2009
- Table 3 - Australian Mobile Market Key Performance Indicators, 2008 vs. 2009
- Table 4 - Telstra Mobile Market Key Performance Indicators, 2008 vs. 2009
- Table 5 - Optus Mobile Market Key Performance Indicators, 2008 vs. 2009
- Table 6 - VHA Mobile Market Key Performance Indicators, 2008 vs. 2009
- Table 7 - MVNO Collective Mobile Market Key Performance Indicators, 2008 vs. 2009
- Table 8 - Australian Mobile Market Forecast, 2010-2014
- Table 9 - Short-to-Medium and Long-Term Opportunities in Australian Mobile Market
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