Australian Business Mobile Usage and Directions, 2008 End-User Survey
Telsyte
July 8, 2008 44 Pages - SKU: TELS1901571
|
|
Countries covered: Australia
This Telsyte report provides detailed investigation and comprehensive analysis of mobile and wireless technology usage, preferences and adoption trends among Australian businesses. The report is based on results of Telsyte's annual business telecommunications decision maker survey of more than 900 qualified business and technology decision makers, from all company sizes and vertical industries, making it Australia's most comprehensive study of its kind.
|
- 1 INTRODUCTION
- 1.1 Methodology
- 1.2 Definitions
- 2 EXECUTIVE SUMMARY
- 3 AUSTRALIAN BUSINESS MOBILE MARKET OVERVIEW
- 3.1 2008 Business Mobile Market Size
- 3.2 Mobilisation of Australian Workforce
- 3.3 Most Effective Sales and Marketing Techniques
- 3.4 Use of External Consultants
- 4 BUSINESS MOBILE SERVICE USAGE AND CARRIER PREFERENCES
- 4.1 Mobile Device Form Factor Penetration
- 4.2 Regular Mobile Phone Use
- 4.2.1 Steady growth in ARPU while voice still “killer app”
- 4.2.2 Postpaid dominates while half the calls made indoor
- 4.2.3 Telstra reigns supreme but Optus and Vodafone advancing
- 4.2.4 Coverage more important than price
- 4.3 Smart Phone Use
- 4.3.1 Higher ARPU from non-voice usage
- 4.3.2 Telstra enjoys firmer grip in smart phone market
- 4.3.3 It’s network coverage that counts
- 4.4 Mobile Broadband Use
- 4.4.1 3 Mobile’s stellar performance in fast-growing mobile broadband
- 4.4.2 Network coverage and data speeds most critical
- 4.5 “Green” Mobile Carriers
- 5 BUSINESS MOBILE HANDSET USAGE AND VENDOR PREFERENCES
- 5.1 Handset and Service Plan Selection Process
- 5.1.1 Carrier plans lead handset selections
- 5.2 Regular Mobile Handsets
- 5.2.1 Nokia leads “group of five”
- 5.3 Smart Phone Handsets
- 5.3.1 BlackBerry leads by a narrow margin
- 5.3.2 Most firms remain without mobile OS standardisation plans
- 5.4 “Green” Handset Vendors
- 6 BUSINESS MOBILE APPLICATION AND TECHNOLOGY USAGE AND
- PREFERENCES
- 6.1 Mobile Application Use
- 6.1.1 Mobile email still leads but “2nd Wave” led by CRM rising fast
- 6.2 Mobile Technology Use
- 6.2.1 3G, smart phones and convergence lead adoptions
- 6.3 Enterprise Mobility Drivers and Inhibitors
- 6.3.1 Customer service and competitiveness becoming the name of the game
- 6.3.2 Backend integration now biggest challenge
- 6.4 Corporate Email and PC Operating System Use
- 7 CONCLUSION AND RECOMMENDATIONS
- 8 RELATED RESEARCH
- Figures
- Figure Page
- Figure 1: Australian Mobile Market Revenue by User Segment, 2008
- Figure 2: Proportion of Mobile Employees by Business Size, 2008
- Figure 3: Types of Mobile Employees, 2008
- Figure 4: Marketing Techniques’ Level of Influence on Mobile & Wireless technology
- Selection & Purchase,
- Figure 5: Choice of External Consultants in Deployment of Mobile &Wireless Projects, 2008
- Figure 6: Business Mobile Device Penetration by Form Factor by Business Size, 2008
- Figure 7: Business Regular Mobile Monthly ARPU by Business Size, 2008
- Figure 8: Business Regular Mobile Phone Spending by Service Category, 2008
- Figure 9: Business Regular Mobile - Prepaid vs. Postpaid, 2008
- Figure 10: Business Regular Mobile Voice Call Locations, 2008
- Figure 11: Primary Regular Mobile Phone Service Provider, 2008
- Figure 12: Intention to Continue Using Current Regular Mobile Carrier by Business Size, 2008
- Figure 13: Most Important Factor in Regular Mobile Carrier Selection, 2008
- Figure 14: Business Smart phone Monthly ARPU by Business Size, 2008
- Figure 15: Business Smart phone Spending by Service Category, 2008
- Figure 16: Primary Business Smart phone Provider, 2008
- Figure 17: Intention to Continue Using Current Smart phone Carrier by Business Size, 2008
- Figure 18: Most Important Factor in Smart phone carrier Selection, 2008
- Figure 19: Business Mobile Broadband Monthly ARPU, 2008
- Figure 20: Primary Mobile Broadband Service Provider, 2008
- Figure 21: Intention to Continue Using Current Mobile Broadband Carrier by Business Size,
- Figure 22: Most Important Factor in Mobile Broadband Provider Selection, 2008
- Figure 23: Importance of “Greenness” in Mobile Carrier Selection, 2008
- Figure 24: Business User Perceptions of “Green” Mobile Service Providers, 2008
- Figure 25: Mobile Handset & Service Plan Selection Process, 2008
- Figure 26: Primary Business Regular Mobile Handset Vendor, 2008
- Figure 27: Intention to Continue Using Current Regular Mobile Handset Vendor by Business
- Size,
- Figure 28: Primary Business Smart phone Handset Vendor, 2008
- Figure 29: Intention to Continue Using Current Smart Phone Handset Vendor, 2008
- Figure 30: Australian Business Smart Phone OS Standardisation Plans, 2008
- Figure 31: Importance of Green Telecom in Handset Selection, 2008
- Figure 32: Business User Perceptions of “Green” Handset Vendors, 2008
- Figure 33: Current And Planned Usage of Business Mobile Applications, 2008
- Figure 34: Current And Planned Usage of Business Mobile Technologies, 2008
- Figure 35: Australian Enterprise Mobility Deployment Drivers, 2008
- Figure 36: Enterprise Mobility Deployment Inhibitors, 2008
- Figure 37: Australian Business Primary Email System, 2008
- Figure 38: Australian Business Primary PC Operating System, 2008
- Tables
- Table Page
- Table 1 - Distribution of Telsyte’s 2008 Survey Respondents by Business Size
- Table 2 - Distribution of Telsyte’s 2008 Survey Respondents by Vertical Industry
- Table 3 - Distribution of Telsyte’s 2008 Survey Respondents by Job Role
- Table 4 - Distribution of Telsyte’s 2008 Survey Respondents by Geographical Location
- Table 5 - Number of Australian Business Email Users by Business Size, 2008
More Australia Cell Phones Reports
4Q.2011 Australia Handset Sales Market Share and 2012-2013 Forecast: Mobile Handset Sales in Australia to rise to 16 million in 2013 by
IE Market Research Corp.
IEMR’s Australia Handset Sales Market Share and Forecast covers 30 vendors. We provide estimates and forecasts at the country level based on primary field research ...
4Q11 Australia Mobile Operator Forecast, 2012 – 2015: Australia to have 36 million mobile subscriber connections in 2015 with Telstra taking 40% market share by
IE Market Research Corp.
IEMR’s Mobile Operator Forecast on Australia provides over 50 operational and financial metrics for Australia’s wireless market and is one of the best forecasts in ...
PEST Analysis - Banking Sector in Australia by
Synergyst
PEST analysis of any industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. PEST is ...
Testing Enterprise Mobility Assumptions in Australia and New Zealand by Organisation Size by
IDC
This IDC Insight delivers an analysis of the results of IDC's Next Gen eration Workspace Ecosystem research program, which tested common assumptions about enterprise mobility by ...
4Q.2011 Australia Mobile Payment Market Forecast 2010 – 2016: Gross transaction value of mobile payments in Australia to rise to $19.4 billion in 2016 by
IE Market Research Corp.
IEMR’s Australia Mobile Payment Market Forecast provides a comprehensive forecast of Australia’s mobile payment market. We cover annual forecasts of mobile payment users; mobile payment ...
See all reports like this >>
More Australia Reports
D&B Country RiskLine Report: Australia by
Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...
Australian Cloud Computing Research Program 2011: A Strategic Analysis of the Australian Data Centre Infrastructure and Services Market by
Frost & Sullivan
This report analyses end-user perception, adoption and usage of data centre infrastructure and services in Australia. Through detailed end-user interviews, the Australian data centre infrastructure ...
Country Report Australia January 2011 by
Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...
D&B Country Report: Australia by
Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...
Australia: Country Profile by
MarketLine
INTRODUCTION This report provides a detailed analysis on Australia, providing an overview of its political, economic and business environment, represented both textually and in graph and ...
See all reports like this >>
Share this report
Other tasks Related Markets Cell Phones Reports Free Alert Me service Receive bi-weekly email alerts on new market research Sign Up Today!
|
