Australian Business Enterprise Communications Usage and Directions, 2008 End User Survey
Telsyte
August 3, 2008 55 Pages - SKU: TELS1901562
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Countries covered: Australia
This Telsyte report provides detailed investigation and comprehensive analysis of enterprise communications technology usage, preferences and adoption trends among Australian businesses. The report is based on results of Telsyte's annual business telecommunications decision maker survey of more than 900 qualified business and technology decision makers, from all company sizes and vertical industries, making it Australia's most comprehensive study of its kind.
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- 1 INTRODUCTION
- 1.1 Methodology
- 1.2 Definitions
- 2 EXECUTIVE SUMMARY
- 3 ENTERPRISE TELEPHONY MARKET AND DECISION MAKING PROCESSES
- 3.1 2008 Australian Enterprise Telephony Market
- 3.2 Most Effective Sales and Marketing Tools
- 3.3 Use of External Consultants
- 4 ENTERPRISE TELEPHONY USAGE AND SPENDING
- 4.1 System Technology Type Usage/Penetration
- 4.2 Endpoint Type Penetration
- 4.3 Vendor Usage, Relationships, and Penetration
- 4.3.1 Small Business Market
- 4.3.2 Medium Enterprise Market
- 4.3.3 Mid-market
- 4.3.4 Large Enterprise Market
- 4.3.5 Australian Business Telephony Churn Intentions
- 5 VENDOR PREFERENCES AND PERCEPTIONS
- 5.1 Vendor/Solution Selection Criteria
- 5.2 End User Market Leadership Perceptions
- 5.3 Vendor Competency Perception
- 5.3.1 Alcatel-Lucent
- 5.3.2 Avaya
- 5.3.3 Cisco
- 5.3.4 Nortel
- 6 BUSINESS DRIVERS AND INHIBITORS IN ENTERPRISE COMMUNICATIONS
- 6.1 Enterprise Communications Spending Plans
- 6.2 End Users’ Understanding and Knowledge of Unified Communications
- 6.2.1 Knowledge on Unified Communications
- 6.2.2 The Unified Communications Proposition
- 6.2.3 Conferencing Technology Usage
- 6.2.4 Microsoft in Unified Communications
- 6.3 Unified Communications Readiness and Implementation Plans
- 6.4 Green ICT
- 7 CONCLUSION AND RECOMMENDATIONS
- 7.1 Recommendations for Vendors/Service Providers
- 7.2 Recommendations for Business Decision Makers
- 8 RELATED RESEARCH
- 9 APPENDIX A - AUSTRALIAN BUSINESSES’ PERCEPTION OF ENTERPRISE
- COMMUNICATIONS VENDORS
- Figures
- Figure Page
- Figure 1 — Australian IP Telephony Revenues versus Traditional Telephony Revenues 2007-
- 2012 Forecast
- Figure 2 — Australian Enterprise Telephony Market Share, 2007
- Figure 3 - Events and marketing influences on purchasing decisions, 2008
- Figure 4 - Source of External Advice on Enterprise Communications Deployment, 2008
- Figure 5 -Current Telephony System Usage by Business Size, 2008
- Figure 6 - Current PBX Endpoints by Business Size, 2008
- Figure 7 - Current Vendor Used In The Small Business Market, 2008
- Figure 8 - Current Vendor Used In The Medium Business Market, 2008
- Figure 9 - Current Vendor Used In The Mid-Market, 2008
- Figure 10 - Current Vendor Used In The Large Enterprise Market, 2008
- Figure 11 - Intention to Continue with Current Telephony Vendor, 2008
- Figure 12 - Most Influential Vendor Selection Attribute, 2008
- Figure 13 - Most Influential Solution Selection Attribute, 2008
- Figure 14 - Market Leadership Perception in UC, 2008
- Figure 15 - Market Leadership Perception in Mobility Solution, 2008
- Figure 16 - Market Leadership in IP Telephony
- Figure 17 - Market Leadership Perception in Contact Centre Solution, 2008
- Figure 18 - Australian Business Future Vendor Selection and Awareness, 2008
- Figure 19 - Alcatel-Lucent Strength Analysis Diagram
- Figure 20 - Avaya Strength Analysis Diagram
- Figure 21 - Cisco Strength Analysis Diagram
- Figure 22 - Nortel Strength Analysis Diagram
- Figure 23 - Enterprise Communications Equipment Spend Intentions, 2008
- Figure 24 - Enterprise Communications Service Spend Intentions, 2008
- Figure 25 - Knowledge on Unified Communications, 2008
- Figure 26 - Attitude towards Unified Communications by the General Workforce, 2008
- Figure 27 - Understanding of Unified Communications, 2008
- Figure 28 - Perception of Key Value Proposition of Unified Communications, 2008
- Figure 29 - Key Business Impact of Unified Communications, 2008
- Figure 30 - Future Usage of Conferencing Technologies, 2008
- Figure 31 - Primary Reason for the Usage of Conferencing Technologies, 2008
- Figure 32 - Perception of Microsoft in Unified Communications, 2008
- Figure 33 - Knowledge on Microsoft OCS, 2008
- Figure 34 - Timeframe for Unified Communications Deployment, 2008
- Figure 35 - Reason for Not Deploying Unified Communications Now, 2008
- Figure 36 - Infrastructure Readiness for Unified Communications, 2008
- Figure 37 - Unified Communications Deployment Preference, 2008
- Figure 38 - Importance of ‘Greenness’ in Vendor Selection, 2008
- Figure 39 - Perception of Understand Industry Requirements, 2008
- Figure 40 - Perception of Competitive Pricing, 2008
- Figure 41 - Perception of Customer Service, 2008
- Figure 42 - Perception of Being Green, 2008
- Figure 43 - Perception of Ease of Use and Manageability, 2008
- Figure 44 - Perception of Best TCO, 2008
- Tables
- Table Page
- Table 1 - Distribution of Telsyte’s 2008 Survey Respondents by Business Size
- Table 2 - Distribution of Telsyte’s 2008 Survey Respondents by Vertical Industry
- Table 3 - Distribution of Telsyte’s 2008 Survey Respondents by Job Role
- Table 4 - Distribution of Telsyte’s 2008 Survey Respondents by Geographical Location
- Table 5 - Top 3 Influence in Vendor Selection by Business Size, 2008
- Table 6 - Top 3 Influence in Solution Selection by Business Size, 2008
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