Today's consumer is more reliant on value than ever before. At the same time, the definition of value has grown beyond simply price to include many elements of the dining occasion—and that definition varies from person to person, and even from occasion to occasion. Smart restaurant concepts have realized that relying on a cost-only focus is not often an enduring formula for long-term success.
Over the past several months Technomic has analyzed the marketing messages and value strategies of 200 leading and emerging restaurant chains, and conducted in-the-field visits, secondary news research, and website and social-media tracking to identify the tactics that consumers are likely to respond to. Using these results, we developed The Value Circle, a roadmap to what consumers perceive as "value."
This Report Features:
In-depth Trendspotting Report: Includes all of the trends, consumer insights, implications and analysis listed on the opposite page. Brightly written and colorfully illustrated, the report is prepared with the detail necessary to make real-life decisions and strategic plans for attracting today's value-focused consumers. A detailed appendix examines the specific value strategies of 200 leading and emerging restaurant brands. Delivered electronically in PDF format or mailed as hard-copy.
Presentation Slide Deck: A PowerPoint version of the report, allowing you to use the exhibits and examples in your own company presentations and client meetings. Delivered electronically in PowerPoint format.
Optional Custom Workshop: Technomic field researchers can present research findings customized to your executive team, menu developers, sales staff or customers in person or via webinar. Our data, experience and insight can be tapped to meet your specific needs.
A thorough analysis of value strategies offers the ability to quickly and concisely understand the entire industry picture, then use this knowledge to develop effective, personalized value messages and strategies best suited for specific brands.
Critical planning questions can be addressed, such as whether to follow the pack and develop a value message similar to what the other operators are currently using in the marketplace, or to implement a less-used strategy to create a more differentiated message for the customer.
Specific examples of value strategies from 200 leading and emerging chains provide both competitive intelligence and real-world examples.
At a time when it seems as if price is the only component on which operators are judging your value, insights into consumer needs not only provide value-add resources to operator partners, it helps brings into focus the value that your products and services bring that aren't related to price.
Help customers take their business to the next level by applying trend and strategic insights to their existing value tactics.
Develop products that directly serve consumers' needs, such as varied portion sizes, speed and convenience, approachable yet unique menu items, an excuse to indulge without guilt and improve their quality of life.