Market Intelligence Report: Mediterranean

Introducing the Market Intelligence Report: Mediterranean, a comprehensive assessment identifying trends and opportunities.

Capitalize on the opportunities in Mediterranean cuisine and concepts to drive menu innovation and customer traffic

Mediterranean cuisine is growing in popularity in the United States. Although it hasn't yet reached the menu penetration of Italian or Mexican, Mediterranean fare is gaining acceptance with American consumers, more than half of whom say they'd be open to ordering a Mediterranean dish. Operators are sitting up and taking note. Witness Subway: In early 2011, the largest chain in the world by unit count began testing a falafel sandwich at its Chicago-area stores. It's likely that more chains will follow suit, rolling out their own Mediterranean offerings.

Market Intelligence Report: Mediterranean digs deep into Technomic's exclusive consumer, menu and industry data to uncover insights and opportunities in Mediterranean trends and concepts. This report includes data from Technomic's MenuMonitor online trend-tracking resource, which analyzes the menus of the top chains, emerging concepts and leading independent restaurants. It also features consumer data culled from Technomic's Consumer Trend Reports, which provide in-depth analysis surrounding foodservice products, amenities and brands. Rounding out the data are operator examples, including the new products and hot concepts driving innovation in Mediterranean cuisine.

In-depth coverage and analysis

Market Intelligence Report: Mediterranean provides operators and suppliers with powerful insights to help:

• Drive sales by identifying the types of Mediterranean foods that are increasing their presence on menus. Examples include pita bread, hummus and Greek entrée salads.
• Pinpoint the on-trend flavors and ingredients that are increasingly appearing in Mediterranean cuisine, including tomato-based sauces, feta-infused appetizers, and garlic-flavored seafood, beef and pork dishes.
• Attract consumers who eat Mediterranean fare, including the 62% who say they would probably or definitely order a menu item featuring Mediterranean flavors or ingredients.
• Understand demographic differences among consumers who like Mediterranean fare to varying degrees to reach your target customer or market to new customers.
• Recognize the factors that drive consumers' Mediterranean food purchases and their preferences and opinions about these products.
• Explore both the established and the up-and-coming Mediterranean concepts that are driving this niche ethnic segment.
Valuable report deliverables
• Executive Summary of insights, implications and opportunities for operators and manufacturers.
• Real-life examples of new products and restaurant promotions.
• Company profiles of established and emerging Mediterranean concepts.